Douglas vs Emma Mattress Canada: A Complete Comparison Guide

Douglas vs Emma Mattress Canada: A Complete Comparison Guide

Written by: Duane Franklin

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Time to read 14 min

When you're in the market for a new mattress, comparing popular Canadian options can feel overwhelming. At Fawcett Mattress, we know how important it is to make an informed decision about where you'll spend about a third of your life. Today, we're looking at two well-known mattress brands: Douglas and Emma mattresses.

Both offer convenient delivery and foam-based designs, but how do they compare? And more importantly, how do these synthetic options measure up against the natural, sustainable latex mattresses we craft at Fawcett Mattress? Let's break it down.

Douglas vs Emma Mattress Comparison Table

Feature

Douglas Original Mattress

Douglas Alpine

Emma Original

Emma Hybrid Comfort Mattress

Construction

10" all-foam mattress

11" all-foam mattress

10" all-foam mattress

11.5" hybrid

Comfort Layer

ecoLight Cooling Gel Foam

Polar® Gel Foam

Airgocell Foam

Airgocell Foam

Transition Layer

Premium Elastex® Foam

Elastex® Foam

Memory Foam

Memory Foam with HRX Foam

Support Core

Motion Isolation Support Foam

High-Density Support Foam

Zoned Support Foam

Pocketed Coils with Base Foam

Cover

CoolSense® (Tencel® blend)

CoolSense® (Tencel® blend)

Polyester/Elastane Blend

Polyester/Elastane Blend

Firmness (1-10)

6.5/10 (Medium Firm)

6/10 (Medium)

5/10 (Medium)

7.5/10 (Firm)

Made In

Canada

Canada

Mexico

Mexico

Sleep Trial

Comfort exchange

Comfort exchange

Comfort exchange

Comfort exchange

While these foam mattresses use synthetic materials, at Fawcett we use 100% natural materials that naturally regulate temperature and provide superior durability without off-gassing chemicals.

What's the Difference Between Emma & Douglas Mattresses?

The key differences between Douglas mattress and Emma mattresses lie in their construction, materials, and firmness. Douglas offers Canadian-made mattresses with eco-conscious materials and cooling technology. Emma's designs focus on pressure relief with varying levels of support between their all-foam and hybrid mattresses.

Understanding these differences helps you decide which mattress might work for your sleep preferences. Unlike both options, Fawcett mattresses use 100% natural Talalay latex that naturally achieves what these brands attempt to simulate with synthetic materials.

Mattress Design and Construction

The construction of your mattress directly impacts comfort, support, and durability. Here's a breakdown of each model's design and materials.

Emma Original Mattress

The Emma Original is a 10-inch all-foam mattress with three distinct layers:

  1. Top Layer (Airgocell Foam): This proprietary polyurethane foam features an open-cell structure designed to improve breathability. The foam contains air pockets intended to help with temperature regulation.
  2. Middle Layer (Memory Foam): This viscoelastic memory foam provides contouring and pressure relief Emma is known for. It cradles pressure points, though its slow response time may feel restrictive for sleepers who change positions frequently.
  3. Base Layer (High-Resilience Foam): This support core provides the foundation for the mattress. It offers adequate support for most sleepers, though edge support is average at best.

The Emma Original's cover uses a polyester-elastane blend that's removable and machine washable. This mattress offers a medium feel (5/10 firmness), making it particularly well-suited for side sleepers under 230 pounds.

Unlike Emma's synthetic approach, our Sombrio Natural Latex Mattress achieves superior breathability through the natural open-cell structure of Talalay latex – no chemical additives needed.

Emma Hybrid Comfort Mattress

The Emma Hybrid Comfort adds pocketed coils to the design, creating a 11.5-inch hybrid mattress:

  1. Top Layer (Breezy Airgocell Foam): Similar to the Original's top layer but with enhanced cooling properties.
  2. Comfort Layers (Memory Foam + HRX Foam): These foam layers provide pressure relief while the high-resilience foam adds responsiveness.
  3. Support Core (Pocketed Coils with Base Foam): The individually wrapped coils offer targeted support for different body zones, improving edge support and overall durability compared to the all-foam model.

With a firmer feel (7.5/10), the Emma Hybrid Comfort provides better support for back and stomach sleepers, as well as heavier individuals. The pocketed coils enhance airflow, making this mattress a cooler option than the Original.

Douglas Alpine Mattress

The Douglas Alpine is an 11-inch all-foam mattress featuring three specialized layers:

  1. Top Layer (Polar® Gel Foam): This cooling gel-infused foam is designed to dissipate body heat while providing initial comfort. It helps reduce surface temperatures compared to standard memory foam.
  2. Middle Layer (Elastex® Foam): This latex-alternative foam provides responsive bounce similar to natural latex without triggering latex allergies. It offers a quicker response time than memory foam, making it easier to change sleep positions.
  3. Base Layer (High-Density Support Foam): This foundation layer provides durability and support. The foam's structure helps dampen motion transfer, making it suitable for couples.

The CoolSense® cover uses Tencel® fibers derived from sustainably harvested eucalyptus, enhancing the mattress's moisture-wicking properties. With a medium firmness (6/10), the Alpine balances contouring and support for various sleep positions.

It's worth noting that while Douglas attempts to mimic latex properties, our natural latex mattresses deliver the real benefits these synthetic alternatives try to replicate.

Douglas Original Mattress

The Douglas Original is a 10-inch all-foam mattress with three layers:

  1. Top Layer (ecoLight Cooling Gel Foam): This proprietary foam has a reduced carbon footprint compared to traditional memory foam. It contains cooling gel foam to help dissipate body heat.
  2. Middle Layer (Premium Elastex® Foam): Similar to the Alpine's middle layer, this responsive foam mimics latex's properties without containing actual latex.
  3. Base Layer (Motion Isolation Support Foam): This high-density foam provides the foundation with reinforced edges for better perimeter support.

The Douglas Original uses the same CoolSense® cover as the Alpine. With a medium firm feel (6.5/10), it offers slightly firmer support than the Alpine, making it well-suited for back sleepers.

Mattress Performance

When comparing mattresses, performance factors like motion isolation and edge support significantly impact your sleep quality and the mattress's everyday functionality.

Motion Transfer and Edge Support

Motion Transfer: For couples, motion isolation is crucial for undisturbed sleep. Both Douglas models excel here, with the Alpine and Douglas Original performing very well in independent testing. The Emma Original performs similarly well, making all three all-foam options excellent choices for light sleepers who share a bed.

The Emma Hybrid Comfort transfers more motion due to its coil system. While still decent, it's less effective at isolating movement than the all-foam models.

For couples seeking both motion isolation and natural materials, Fawcett's Sombrio Mattress offers an excellent balance of responsiveness and undisturbed sleep.

Edge Support: Strong edge support allows you to use the entire mattress surface and makes getting in and out of bed easier. The Douglas Original provides impressive edge support for an all-foam mattress, showing minimal compression under weight. The Alpine offers good edge support but with slightly more compression.

The Emma Original provides average edge support, with noticeable sinkage when sitting on the edge. The Emma Hybrid Comfort, benefiting from its coil perimeter, offers enhanced edge support, making it suitable for couples who need maximum usable surface area.

Firmness and Support

Firmness is subjective, but understanding each mattress's relative firmness helps you choose based on your preferences:

  • Emma Original: Medium (5/10) - The softest option, offering deep contouring.
  • Douglas Alpine: Medium (6/10) - Balanced comfort with moderate contouring.
  • Douglas Original: Medium Firm (6.5/10) - Supportive with light contouring.
  • Emma Hybrid Comfort: Firm (7.5/10) - The firmest option with pronounced support.

Support relates to how well a mattress keeps your spine aligned. Douglas mattresses tend to offer consistent support across different body weights, with their higher-density foams preventing excessive sinkage. The Emma Original may provide inadequate support for sleepers over 230 pounds, while the Emma Hybrid Comfort's coil system accommodates heavier individuals more effectively.

At Fawcett, we offer multiple firmness options that can be customized to your exact preferences, something box mattresses simply can't match. Our Galiano Mattress can even be configured with different firmness levels on each side for couples.

How It Feels for Different Types of Sleepers

Your preferred sleep position significantly influences which mattress will work best for you. Let's explore how each model performs for different sleeper types.

Side Sleepers

Side sleepers need pressure relief at the shoulders and hips while maintaining proper spinal alignment.

  • Lightweight Side Sleepers (under 130 lbs): The Emma Original's softer feel makes it ideal for petite side sleepers, providing generous cushioning for pressure points. The Douglas Alpine also works well, though with slightly less give.
  • Average Weight Side Sleepers (130-230 lbs): Both the Douglas Alpine and Emma Original perform excellently, with the Alpine's Elastex® foam providing pressure relief without excessive sinkage. The Emma Original offers deeper contouring.
  • Heavyweight Side Sleepers (over 230 lbs): The Emma Hybrid Comfort's coil support system makes it more suitable for heavier side sleepers, preventing excessive sinking. The Douglas Original's firmer feel also provides better support than softer options.

Side sleepers would appreciate our premium bedding that provides consistent comfort throughout the night, complementing any mattress choice with proper sleep hygiene.

Back Sleepers

Back sleepers need a balance of support and comfort to maintain the natural curve of the spine.

  • Lightweight Back Sleepers: The Douglas Original's medium firm feel provides ideal support for lighter back sleepers, keeping the spine properly aligned. The Emma Original may allow too much sinkage in the hip area.
  • Average Weight Back Sleepers: The Douglas Original and Alpine both excel for average-weight back sleepers, with the Original's slightly firmer feel offering superior lumbar support. The Emma Hybrid Comfort also performs well thanks to its coil system.
  • Heavyweight Back Sleepers: The Emma Hybrid Comfort is the clear winner for heavier back sleepers, with its coil support system providing necessary pushback to prevent excessive sinking. The Douglas Original can accommodate back sleepers up to about 230 pounds.

Stomach Sleepers

Stomach sleepers need firmer support to keep the hips from sinking too deeply, which can cause lower back strain.

  • Lightweight Stomach Sleepers: The Douglas Original's medium firm surface provides adequate support for lightweight stomach sleepers. The Emma Hybrid Comfort also works well, though it may feel unnecessarily firm for some.
  • Average Weight Stomach Sleepers: The Emma Hybrid Comfort's firm support makes it ideal for average-weight stomach sleepers, preventing hip sinkage effectively. The Douglas Original can also accommodate this group.
  • Heavyweight Stomach Sleepers: The Emma Hybrid Comfort is the only option that provides sufficient support for heavier stomach sleepers, thanks to its coil system. All-foam mattresses generally don't offer enough support for this group in the stomach position.

Comparing Material Quality and Durability

When investing in a mattress, understanding the materials inside helps predict how long it will last and how it will perform over time.

Foam Quality and Density

Douglas uses higher-density foams in their comfort layers compared to Emma, which can translate to better durability. The ecoLight Cooling Gel Foam in the Douglas Original has a density of approximately 2.5 lbs/ft³, while Emma's Airgocell foam's exact specifications aren't disclosed.

Higher-density foams typically resist sagging and body impressions better over time. Both brands use CertiPUR-US certified foams, ensuring they're free from harmful chemicals like formaldehyde and heavy metals.

In contrast, Fawcett's natural Talalay latex is inherently more durable than any polyurethane foam, often lasting 2-3 times longer without losing its supportive properties.

Cover Materials and Breathability

Douglas uses a Tencel® blend cover that excels in moisture-wicking and breathability. Made from sustainably harvested eucalyptus, it offers natural cooling properties. Emma's polyester-elastane blend is less breathable but stretchy and durable.

Both covers are removable and machine washable, making them convenient for maintaining a clean sleep surface. However, Fawcett's organic cotton covers offer superior breathability and are naturally hypoallergenic.

Long-Term Performance Expectations

Based on materials and construction, here's what you can expect long-term:

  • Douglas Mattresses: Expect 7-9 years of good performance before noticeable sagging or comfort degradation occurs, particularly with the Original model.
  • Emma Mattresses: The all-foam Original may show signs of wear after 6-8 years, while the Hybrid's coil system could extend its lifespan to 7-9 years.
  • Fawcett Natural Latex Mattresses: Our natural latex mattresses consistently maintain their support and comfort properties for 15-25 years, representing significantly better long-term value.

Temperature Regulation and Cooling Features

Sleeping hot is a common complaint with foam mattresses. Here's how these brands address temperature regulation:

Douglas Cooling Technologies

Douglas implements several cooling features:

  • The CoolSense® cover with Tencel® fibers wicks away moisture
  • ecoLight Cooling Gel Foam in the Original and Polar® gel foam in the Alpine help dissipate heat
  • More responsive Elastex® foam allows better airflow than traditional memory foam

These technologies work together to create a temperature-neutral sleep surface that doesn't trap excessive heat.

Emma Cooling Approach

Emma's cooling strategy includes:

  • Airgocell foam designed to enhance air circulation
  • Less dense comfort layers that allow some heat dissipation
  • In the Hybrid model, pocketed coils significantly improve airflow throughout the mattress

Despite these features, Emma mattresses, particularly the all-foam Original, tend to sleep warmer than Douglas models according to user reviews.

Natural Temperature Regulation

Neither synthetic option can match the natural temperature regulation of Fawcett's latex mattresses. Natural latex has an open-cell structure that allows consistent airflow, while our organic wool layers naturally wick away moisture and regulate body temperature throughout the night.

The Cumberland Mattress combines natural latex with pocketed coils for exceptional breathability and natural temperature regulation without relying on chemical cooling gels.

Warranty and Trial Period Comparison

Before making a final decision, it's important to understand the warranty terms and comfort exchange policies for each brand.

Douglas Warranty and Trial Details

Douglas offers a 15-year warranty covering manufacturing defects and excessive sagging (typically defined as indentations greater than 2 inches). Their comfort exchange allows you to try the mattress in your home, with returns accepted if you're not satisfied.

Returns are free, with Douglas arranging pickup of unwanted mattresses and donating them to charity when possible.

Emma Warranty and Trial Details

Emma provides a 10-year warranty covering similar manufacturing defects and excessive sagging. Their comfort exchange policy allows for returns if you're not completely satisfied with your purchase.

Some customers report that Emma's return process can be slower than Douglas's, with longer wait times for pickup arrangements and refund processing.

Fawcett's Superior Guarantee

At Fawcett, we stand behind our products with a 10-year warranty and a 100-night comfort exchange. If you're not completely satisfied with your Fawcett mattress within the first 100 nights, we'll work with you to find a solution, whether that's adjusting your mattress or exchanging it for a different model.

Our customer service team is based right here in Canada, ensuring prompt and personalized attention when you need assistance.

Environmental Impact and Sustainability

As consumers become more environmentally conscious, the sustainability of mattress materials and manufacturing processes gains importance.

Douglas's Environmental Initiatives

Douglas emphasizes eco-friendly practices:

  • Manufacturing in Canada reduces transportation emissions
  • ecoLight foam uses 40% less carbon input than traditional memory foam
  • Tencel® fibers in the cover come from sustainably harvested eucalyptus
  • Compressed shipping reduces carbon footprint during delivery

While these efforts are commendable for a foam mattress, the polyurethane foam core remains petroleum-based and not biodegradable.

Emma's Environmental Footprint

Emma makes fewer environmental claims:

  • Mattresses are manufactured in Mexico, resulting in higher transportation emissions for Canadian customers
  • Standard polyurethane foams are used without specific eco-conscious modifications
  • Materials are CertiPUR-US certified, ensuring they meet basic health standards but not necessarily environmental ones

Fawcett's Commitment to Sustainability

Fawcett mattresses represent a truly sustainable choice:

  • Natural latex is harvested from rubber trees without harming the tree, which can produce latex for up to 30 years
  • Organic cotton and wool are renewable, biodegradable resources
  • Crafted on Vancouver Island, minimizing transportation emissions for Canadian customers
  • Natural materials create a longer-lasting product that won't end up in landfills as quickly as synthetic alternatives

Our commitment to sustainable materials and practices makes Fawcett the clear environmental choice compared to any synthetic foam mattress.

Value Assessment: Price vs. Performance

When considering value, it's important to look beyond the initial price tag to long-term performance and durability.

Douglas Cost-Benefit Analysis

Douglas mattresses offer good initial value with competitive pricing for the Canadian market. Their longer warranty and eco-conscious materials provide better overall value than many competitors in the same price range.

The Canadian manufacturing also means supporting local jobs and economy, which many consumers consider an added value.

Emma Price Considerations

Emma mattresses are competitively priced but typically cost more than comparable Douglas models. The shorter warranty and imported manufacturing somewhat reduce their overall value proposition for Canadian shoppers.

The Emma Hybrid Comfort commands a premium price for its coil system, which may be justified for those needing extra support or durability.

Fawcett: Long-Term Value Champion

While Fawcett mattresses have a higher initial price point than both Douglas and Emma, they offer superior long-term value:

  • Natural latex mattresses typically last 15-25 years compared to 7-10 years for foam
  • No off-gassing or chemical concerns
  • Better temperature regulation without special cooling technologies
  • Customizable options that can be adjusted over time as your needs change

When amortized over their full lifespan, Fawcett mattresses often cost less per year of use than synthetic alternatives while providing superior comfort and support.

Also read:

FAQs

What are the negatives of the Emma mattress?

The Emma mattress has several potential drawbacks. The all-foam Original offers limited edge support and may retain more heat than advertised despite its Airgocell foam. The comfort exchange period is shorter than Douglas's, and some customers report slow customer service response times. Being manufactured in Mexico means a larger carbon footprint for Canadian customers.

Is the Douglas mattress any good?

The Douglas mattress receives consistently positive reviews for its pressure relief, motion isolation, and cooling properties. Made in Canada with eco-conscious materials, it offers excellent value with its comfort exchange period and warranty. The medium firm feel works well for a wide range of sleepers, though those seeking a very plush or very firm mattress might need to look elsewhere.

Is the Emma mattress worth it?

Whether the Emma mattress is worth it depends on your priorities. If you're a side sleeper who enjoys a softer feel or a stomach sleeper who needs the firm support of the Hybrid model, Emma could be a good match. However, considering the shorter warranty compared to Douglas, Emma presents less overall value for most Canadian shoppers. Some sleepers strongly prefer Emma's deeper contouring feel.

Is Emma better than Casper?

Emma and Casper target similar market segments with comparable foam technologies, but they differ in several aspects. Emma generally offers lower price points than Casper for similar specifications. Emma's Original provides deeper pressure relief and contouring than Casper's balanced feel, making Emma better for strict side sleepers. However, Casper offers better temperature regulation and a more responsive surface.

The Takeaway

While Douglas and Emma offer decent synthetic mattress options, they can't match the durability, sustainability, and natural benefits of Fawcett's latex mattresses. Douglas provides better value among the two with Canadian manufacturing and eco-friendly materials. Emma offers distinct feels: contouring for side sleepers or firm support for stomach sleepers.

Consider that synthetic foams degrade much faster than natural latex. For truly sustainable sleep that lasts, explore our natural latex mattress collection. With our 100-night comfort exchange, you can experience the difference of truly natural materials with complete confidence.

Citations:
[1] https://www.sleepadvisor.org/douglas-mattress-review/
[2] https://naplab.com/mattress-reviews/douglas-mattress-review/
[3] https://www.mattress-reviews.com/mattress-reviews/douglas-mattress-review/
[4] https://www.mattress-reviews.com/mattress-reviews/emma-mattress-review/
[5] https://naplab.com/mattress-reviews/emma-hybrid-cooling-elite-review/

 

Duane Franklin Headshot

The Author: Duane Franklin

Co-Founder

A mattress maker since the age of 18, Duane honed his skills under the guidance of a master craftsman and gradually earned a reputation as Victoria's premier mattress maker. Through his experience and direct engagement with customers, he arrived at a valuable understanding of the perfect materials and methods for mattress making. Soon after, he met Ross and Fawcett Mattress was born.