Bloom vs Endy vs Fawcett Mattress (Canada): Full Comparison Guide in 2026

When you're shopping for the best mattress in Canada, three brands offer distinctly different approaches: Bloom and Endy deliver affordable foam mattresses shipped to your door, while Fawcett handcrafts natural latex mattresses on Vancouver Island. Each serves different priorities—budget convenience, Canadian foam manufacturing, or premium natural materials built to last decades.

This comparison helps Canadian shoppers understand what sets these brands apart so you can choose the best mattress for your sleep needs, budget, and values. We've analyzed mattresses tested by independent reviewers to give you accurate, unbiased information.

Key Takeaways

• Materials differ fundamentally: Bloom and Endy use synthetic memory foam and poly foam layers (CertiPUR-US certified), while Fawcett uses 100% Natural Talalay Latex, organic cotton, and Joma Wool®—no synthetic foams.
• Durability varies significantly: Memory foam mattresses typically last 7-10 years (Sleep Foundation), while natural latex mattresses last 15-20 years—roughly twice as long.
• Customization options differ: Fawcett offers four firmness levels on the firmness scale, plus side-specific firmness for couples at no extra cost; Endy offers one medium firm feel; Bloom offers multiple models at fixed firmnesses.
• Manufacturing origin matters: Fawcett and Endy are made in Canada, while Bloom is manufactured in various countries (China, Spain, Canada, Vietnam).
• Return policies vary: Endy offers a 365-night sleep trial with full refunds, Fawcett offers a 100-night comfort exchange on most models, and Bloom only offers exchanges with a $65 fee (self-transport required).
• Price reflects different value propositions: Bloom starts lowest ($499 queen size mattress), Endy sits mid-range ($895 queen), and Fawcett represents a premium investment ($1,399-$2,799 queen) with a longer lifespan.

Bloom vs Endy vs Fawcett Mattress: Side-by-Side Comparison Chart

How Do Bloom, Endy, and Fawcett Differ?

These three Canadian mattress brands represent fundamentally different philosophies about mattress construction, materials, and value.

Materials and Construction

• Bloom uses gel foam and memory foam with poly foam support layers. The construction varies by model, with thicknesses ranging from 7 to 12 inches. All Bloom foams are CertiPUR-US certified, meaning they meet standards for emissions, content, and durability.
• Endy uses a three-layer all-foam construction with proprietary open-cell comfort foam that promotes airflow and responsiveness. The company developed this foam technology specifically for Canadian shoppers, incorporating cooling properties and breathable cell structures. Endy is transparent about their foam layers and specifications, which helps consumers assess expected durability. The comfort layer uses open-cell foam designed to limit heat retention.
• Fawcett uses 100% Natural Talalay Latex sourced from the Netherlands—no synthetic foams whatsoever. The all-latex models feature a solid latex core wrapped in GOTS-certified organic cotton and Joma Wool® from New Zealand. The hybrid models combine Natural Talalay Latex with individually pocketed coils for balanced support. All materials are transparent and traceable.

Mattress Layers

Endy consists of three layers:

• 2 inches of Endy Comfort Foam (open-cell with cooling gel)
• 3 inches of transition poly foam
• 5 inches of high-density support foam base

Bloom varies by model:

• Bloom River: 0.75" gel memory foam comfort layer, 2.5" convoluted foam, 3.75" bamboo charcoal support foam
• Bloom Earth: 1" gel memory foam, 2.75" convoluted foam, 4.25" support foam

Fawcett all-latex construction:

• Sombrio: 7" fully reversible, 6" core of 100% Natural Talalay Latex
• Galiano: 9" two-component design (3" topper + 6" base), customizable firmness per side

Firmness and Customization

• Bloom offers multiple models at fixed firmness levels on the firmness scale. Bloom River tests at 7.4/10 (quite firm), while Bloom Air rates 4.3/10 (medium soft). This variety lets you choose based on your preferences, but you can't adjust firmness after your purchase or customize for different sleep partners.
• Endy offers one firmness option, rated at 7/10 (medium firm) by NapLab—a medium firm feel that works for most sleeping positions. This firmness is well-suited for back sleepers and combination sleepers who change positions throughout the night.
• Fawcett offers four firmness levels (soft, medium, firm, extra firm) across all models. For couples with different sleep preferences, we can configure side-specific firmness at no extra cost—firm on one side, soft on the other. After your mattress purchase, our team conducts a telephone consultation to configure your mattress based on sleeping positions, weight, and support needs.

Edge Support

• Endy excels here with a 7.3/10 edge support rating—significantly above average for all-foam mattresses. This means less compression at the bed's edge and better support when sleeping near the perimeter. Strong edge support allows you to use the entire surface of the mattress comfortably.
• Bloom scores 5.7-6.5/10 for edge support, which is adequate but noticeably weaker. This matters for couples who use the full mattress surface or for anyone who frequently sits on the edge.
• Fawcett provides very good edge support, particularly in our hybrid models where pocketed coils extend to the perimeter. The natural latex construction maintains consistent edge support without the edge compression common in foam beds. Our hybrid mattresses with individually pocketed coils offer excellent structural integrity throughout the surface.

Durability and Lifespan

This is where the material differences matter most for Canadian shoppers seeking long-term value.

According to the Sleep Foundation, foam mattresses typically last 7-10 years, though budget options may show wear sooner. Both Bloom and Endy fall into this category. Bloom's undisclosed foam densities make longevity harder to predict, while Endy's transparent specifications and longer warranty suggest reasonable durability within this range. Foam beds with low-density poly foam tend to develop body impressions faster.

Natural latex mattresses typically last 15-20 years—roughly twice as long as memory foam (Sleep Foundation, PlushBeds). Fawcett mattresses are built with this longevity in mind. Our fully reversible designs (like the Sombrio and Galiano) distribute wear evenly, and Natural Talalay Latex maintains its firmness and resilience year after year without developing pressure points from body impressions.

Cost-per-year comparison:

Despite higher upfront costs, Fawcett provides comparable or better cost-per-year value when replacement frequency is factored in. This makes Fawcett a solid option for Canadian shoppers seeking the best mattress for long-term value.

Motion Isolation and Motion Transfer

All three brands perform well for motion isolation, which matters for couples sharing a bed.

Endy receives the highest marks among foam options for minimal motion transfer. The open-cell foam construction effectively dampens movement between sleeping partners, so you won't feel your restless partner moving throughout the night. Independent mattresses tested by NapLab gave Endy excellent motion isolation scores.

Bloom provides good motion isolation typical of memory foam construction, with low motion transfer, though not quite as effective as Endy.

Fawcett natural latex offers excellent motion isolation with a different feel—responsive rather than "sinking in." Partners won't feel each other's movements thanks to minimal motion transfer, but you also won't feel trapped in the mattress when changing positions throughout the night. Our hybrid models with pocketed coils provide targeted support, further reducing motion transfer between sleep partners.

Temperature Regulation and Heat Retention

Temperature control significantly affects sleep quality, especially for hot sleepers in Canada's varying climate.

Bloom features gel foam designed to dissipate heat, with convoluted foam air channels in some models. This works reasonably well for temperature regulation, though the cooling properties of gel foam can diminish over time as the foam ages. Hot sleepers may still experience some heat retention with traditional memory foam layers.

Endy uses open-cell foam, which offers better breathability than traditional memory foam, helping limit heat retention. Some sleepers still report warmth on hot nights, but temperature regulation performs above average for foam construction. The design helps address common complaints about heat retention.

Fawcett provides the best temperature regulation of the three—a key factor in overall sleep quality. Natural Talalay Latex has an open-cell structure that promotes breathability and helps limit heat retention naturally. Combined with New Zealand wool (naturally temperature-regulating and moisture-wicking) and organic cotton covers, Fawcett mattresses sleep cooler without relying on gel foam additives that wear off. Hot sleepers consistently report better temperature control with natural materials.

Trial Period and Returns

This is where policies differ dramatically—an important consideration when purchasing a mattress.

Endy offers a generous 365-night sleep trial with full refunds if unsatisfied. The company coordinates donation pickups and processes refunds with no fees. This extended trial period (updated in late 2025) gives you time to evaluate across multiple seasons and ensure the medium-firm feel works for your sleep positions.

Bloom offers a 100-night trial period—but it's an exchange program, not a refund. You'll receive in-store credit to select a different mattress, pay a $65 exchange fee, and must transport the expanded mattress back to a Sleep Country store yourself. There's no pickup service, which can be challenging for apartment dwellers or those without vehicles.

Fawcett offers a 100-night comfort exchange on most models (Sombrio, Galiano, Goldstream, Cumberland). If your mattress feels too firm or too soft after the break in period, you can exchange it for a different firmness. Exchange fees apply ($99 local, $499 remote), or bring it to our Victoria or Nanaimo showroom for a no-cost exchange. Note: Comfort exchange is not available on tufted models (Nootka, Qualicum). This is an exchange program, not a refund policy—we stand behind our mattresses and work with you to find the right firmness for your sleeping positions.

Off-Gassing Considerations

• Bloom and Endy both use CertiPUR-US-certified foams, which limit off-gassing compared to uncertified foam beds. However, some off-gassing is normal with any new mattress containing poly foam or memory foam. Most off-gassing dissipates within 24-72 hours of unboxing.
• Fawcett uses only natural materials, so off-gassing is minimal to non-existent. Natural Talalay Latex, organic cotton, and Joma Wool® don't produce the chemical odours associated with synthetic foam mattresses. This makes Fawcett well-suited for sleepers sensitive to chemical smells or those prioritizing a healthier sleep environment.

Warranty Coverage

• Bloom offers a 5-year warranty for the River model and a 10-year warranty for the Earth, Mist, Air, and Cloud models. The shorter River warranty suggests Sleep Country expects this budget option to show wear more quickly.
• Endy offers 10 years standard, extending to 15 years with free VIP registration. The longer warranty signals the manufacturer's confidence in the durability of their foam mattress.
• Fawcett offers a straightforward 10-year warranty covering measurable impressions of 3 cm or more and material defects. No confusing legal jargon—if your mattress fails, we repair or replace it. Our warranty reflects confidence in the structural integrity and quality construction of natural latex.

Who Should Buy a Bloom Mattress?

Bloom foam mattresses are well-suited to budget-conscious Canadian shoppers who prioritize low upfront costs and prefer testing mattresses in-store before purchasing. The ability to visit Sleep Country's 250+ retail locations across Canada gives those uncomfortable buying mattresses online an advantage.

Choose Bloom if you:

• Want to spend under $700 on a queen-size mattress
• Prefer testing mattresses in person before buying
• Don't mind manufacturing origin variability
• Are you a hot sleeper who wants gel foam cooling features
• Are satisfied with 5-10 year warranty coverage
• Don't anticipate needing returns (exchange-only policy with self-transport)

Bloom is less ideal if you:

• Prioritize Canadian mattress manufacturing
• Want long-term durability (15+ years)
• Need customizable firmness for different sleeping positions
• Want transparent material specifications
• Are concerned about off-gassing from synthetic materials

Remote shoppers note: Both Bloom and Endy charge a $120 shipping surcharge for Newfoundland, Labrador, and the Canadian Territories.

Who Should Buy an Endy Mattress?

Endy mattress suits consumers willing to invest more for Canadian manufacturing, superior warranty coverage, and hassle-free return policies. The excellent motion isolation makes it particularly appealing for couples, and the medium-firm feel works for most sleep positions.

Choose Endy if you:

• Value made in Canada, quality and CertiPUR-US certification
• Want 10-15 year warranty protection
• Prefer full-refund trial policies over exchange programs
• Need excellent motion isolation and minimal motion transfer for partner sleep
• Want a medium firm mattress (7/10 on the firmness scale) without firmness options
• Prioritize easy returns over the lowest price
• Are a combination sleeper or back sleeper who needs balanced support

Endy is less ideal if you:

• Need firmness customization (only one option available)
• Are a side sleeper who needs more pressure relief at pressure points
• Weigh over 230 lbs or are a strict stomach sleeper (may feel too soft for proper spinal alignment)
• Want natural materials instead of synthetic foam mattress construction
• Prioritize maximum durability (15-20+ years)
• Are a hot sleeper who experiences heat retention with foam beds

You can try Endy mattresses in person at retail locations in Halifax, Toronto, and Edmonton before purchasing online. Based on independent mattress reviews, Endy ranks among the best mattress options for Canadians seeking foam construction.

Who Should Buy a Fawcett Mattress?

Fawcett suits sleepers who prioritize natural materials, long-term value, and personalized comfort over the lowest possible upfront price. Our mattresses appeal to health-conscious consumers, couples with different firmness needs across sleeping positions, and anyone tired of replacing foam beds every 7-10 years.

Choose Fawcett if you:

• Want natural, non-toxic materials (no synthetic foams or poly foam)
• Prioritize long-term value (15-20 year lifespan)
• Need customizable firmness or side-specific firmness for couples
• Value Canadian mattress craftsmanship and transparency
• Are a hot sleeper who wants naturally breathable materials without heat retention
• Care about sustainability and reducing mattress waste
• Want a personalized consultation to configure your mattress for your sleeping positions
• Are a side sleeper seeking excellent pressure relief at pressure points
• Need superior pressure relief for shoulders and hips
• Are back and stomach sleepers who need proper spinal alignment

Fawcett is less ideal if you:

• Need the lowest possible upfront cost
• Want a full-refund trial period policy (we offer comfort exchange)
• Live far from our Victoria or Nanaimo showrooms and can't visit in person
• Prefer the "sinking in" feel of memory foam over responsive latex
• Sleepers prefer foam beds with gel foam cooling over natural temperature regulation

Visit our Victoria or Nanaimo showrooms to try our mattresses in person, or take our mattress quiz to find your ideal firmness. Fawcett consistently ranks as the best mattress option for Canadian shoppers seeking natural materials and long-term value.

What Are the Main Pros & Cons of Each Brand?

Bloom Mattresses

Pros:

• Affordable pricing across multiple models ($499-$1,199 queen size mattress)
• Gel foam technologies for temperature regulation
• Try-before-buying at Sleep Country stores nationwide—a solid option for in-person testing
• Multiple firmness options on the firmness scale within the brand family
• CertiPUR-US certified poly foam and memory foam limits off gassing

Cons:

• Manufacturing location varies by model (China, Spain, Canada, Vietnam)
• Shorter warranty periods (5-10 years) suggest different durability expectations
• Exchange-only returns with $65 fee and a self-transport requirement
• Undisclosed foam density makes durability assessment difficult
• No firmness customization or side-specific options for different sleeping positions
• May not provide enough pressure relief for side sleepers at pressure points
• Some heat retention complaints from hot sleepers

Endy Mattress

Pros:

• Made in Canada with domestic quality construction
• CertiPUR-US certified foam layers with transparent specifications
• 15-year warranty (with VIP registration) demonstrates manufacturer confidence
• 365-night sleep trial eliminates financial risk during trial period
• Excellent motion isolation with minimal motion transfer for couples
• Strong edge support (7.3/10) for foam mattress—among the best mattress options for edge support
• Medium firm feel (7/10) well-suited for combination sleepers and most sleeping positions

Cons:

• Higher price point than Bloom ($895 queen)
• Only one firmness option (medium firm, 7/10 on the firmness scale)
• May feel too soft for stomach sleepers over 230 lbs or strict stomach sleepers who need firmer spinal alignment
• Synthetic foam mattress construction (not natural materials)
• 7-10 year expected lifespan
• Some heat retention for hot sleepers
• Side sleepers may need more pressure relief at pressure points

Fawcett Mattress

Pros:

• 100% Natural Talalay Latex—no synthetic foams or poly foam
• 15-20 years expected lifespan (roughly twice that of foam mattresses)
• Four firmness levels on the firmness scale, plus side-specific customization
• Handcrafted on Vancouver Island with 30+ years of expertise—quality construction
• GOTS and OEKO-TEX-certified natural materials with minimal off-gassing
• Naturally temperature-regulating to limit heat retention (no gels that wear off)—well suited for hot sleepers
• Personalized telephone consultation after mattress purchase
• Custom sizes available (RV, boat, unique shapes)
• Excellent pressure relief at pressure points for side sleepers
• Superior pressure relief at the shoulders and hips through responsive latex
• Proper spinal alignment for back and stomach sleepers
• Made in Canada with transparent sourcing
• Best mattress option for restful sleep and long-term value

Cons:

• Higher upfront investment ($1,399-$2,799 queen size mattress)
• Comfort exchange policy, not full refunds during the trial period
• Showrooms only in Victoria and Nanaimo (though we ship Canada-wide)
• Different feel than memory foam (responsive vs. "sinking in")—some sleepers prefer traditional foam beds

See more comparisons:

• Silk & Snow and Hamuq Comparison
• Bloom and Douglas Comparison
• Simba and Casper Comparison

FAQs

Which mattress is better for pressure relief?

All three brands approach pressure relief differently, which affects comfort for different sleeping positions.

Bloom memory foam provides deep contouring that closely follows the body's curves, helping alleviate pressure points at the shoulders and hips. Side sleepers often prefer this "hug" sensation for pressure point relief. The gel foam comfort layer adapts slowly to your body shape.

Endy offers moderate pressure relief with a balanced feel that's more responsive than traditional memory foam. The open-cell foam conforms without the "stuck" feeling, providing adequate pressure point relief for most sleeping positions. However, side sleepers with sensitive pressure points may need more pressure relief than the medium-firm feel provides.

Fawcett Natural Talalay Latex provides excellent pressure relief with a different approach—it contours to your body while maintaining responsiveness and balanced support. Unlike memory foam, latex doesn't create a "sinking in" sensation, which many sleepers find more comfortable for changing positions throughout the night. Side sleepers experience superior pressure relief at pressure points because latex responds instantly to movement. This is the best mattress choice for those seeking excellent pressure relief without sacrificing support.

Which mattress is better for couples?

All three brands offer good motion isolation, but they differ in other couple-friendly features.

Endy provides excellent motion isolation, minimal motion transfer, and strong edge support, making it a solid option for couples who share a bed but don't need different firmness levels. The medium firm mattress feel accommodates most sleeping positions without disturbing a restless partner.

Bloom offers good motion isolation with low motion transfer but weaker edge support, which may affect couples who use the entire surface of the mattress.

Fawcett provides the most couple-friendly features: excellent motion isolation, strong edge support, and—uniquely—side-specific firmness at no extra cost. If one partner prefers a firm for spinal alignment and the other prefers a soft for pressure point relief, we configure each side independently based on your sleeping positions. This eliminates the common compromise where neither partner gets their ideal firmness, making Fawcett the best mattress for couples with different firmness preferences.

Which mattress sleeps coolest?

Temperature regulation significantly impacts sleep quality, especially for hot sleepers.

Fawcett sleeps coolest due to naturally breathable materials that limit heat retention. Natural Talalay Latex has an open-cell structure that promotes breathability. New Zealand wool regulates temperature and wicks moisture, and organic cotton breathes freely. No gel foam required—the materials themselves stay cool. This makes Fawcett well-suited for hot sleepers seeking restful sleep without overheating.

Bloom uses gel foam designed to dissipate heat and improve temperature control, which works reasonably well initially. However, the cooling properties of gel foam can diminish over time as the foam ages, leading to increased heat retention.

Endy performs above average at regulating foam mattress temperature with its open-cell construction, but memory foam inherently retains more heat than natural latex. Hot sleepers may notice warming during the night.

How long do these mattresses last?

According to the Sleep Foundation, foam mattresses typically last 7-10 years. Both Bloom and Endy fall into this category. Bloom's shorter warranties on some models (5 years for River) suggest faster wear on budget options. Poly foam and memory foam naturally break down over time, losing their ability to provide adequate pressure relief.

Natural latex mattresses typically last 15-20 years—roughly twice as long as memory foam (Sleep Foundation, PlushBeds). Fawcett mattresses are built with quality construction and longevity in mind. Our fully reversible designs distribute wear evenly, and Natural Talalay Latex maintains its properties without developing the pressure points from body impressions common in foam beds.

Do these mattresses need a box spring?

None of these mattresses requires a box spring. All work on platform beds, slatted foundations, adjustable bases, and traditional box springs.

For warranty coverage, ensure slats are spaced no more than 3 inches apart. Proper foundation support helps maintain mattress structural integrity regardless of construction type. Our hybrid models with pocketed coils work especially well on adjustable bases.

What's the difference between memory foam and natural latex?

Memory foam (used in Bloom and Endy) is synthetic poly foam that conforms slowly to body heat and pressure, creating a "sinking in" sensation. It offers excellent motion isolation and good pressure point relief, but can cause heat retention and typically lasts 7-10 years. Traditional memory foam responds to temperature, becoming softer as it warms.

Natural latex (used in Fawcett) comes from rubber tree sap and offers a responsive, buoyant feel with balanced support. It contours to your body while providing more pushback than memory foam, making position changes easier—well-suited for combination sleepers. Natural latex is inherently breathable, limiting heat retention, hypoallergenic, and typically lasts 15-20 years, with excellent pressure relief maintained throughout.

The choice often comes down to feel preference: memory foam's slow-conforming "hug" versus latex's responsive support for restful sleep. Side sleepers often appreciate latex for superior pressure relief at pressure points.

What firmness is best for different sleeping positions?

Side sleepers typically need softer surfaces (3-6 on the firmness scale) for adequate pressure relief at pressure points like shoulders and hips. Bloom Air (4.3/10) works well for side sleepers, while Endy's medium-firm feel may be too firm. Fawcett's soft or medium options provide excellent pressure relief for side sleepers.

Back sleepers generally prefer a medium-firm feel (5-7 on the firmness scale) for balanced support and spinal alignment. Endy's medium firm mattress (7/10) and Fawcett's medium option both work well for back sleepers.

Stomach sleepers need firmer support (7-9 on the firmness scale) to prevent the hips from sinking and causing spinal misalignment. Back and stomach sleepers over 230 lbs may find both Endy and Bloom too soft. Fawcett's firm or extra firm options are well-suited for stomach sleepers seeking proper spinal alignment.

Combination sleepers who change positions throughout the night benefit from a medium-firm feel on responsive surfaces. Latex excels here because it responds instantly to position changes, unlike memory foam, which conforms slowly.

Which Mattress Should You Choose?

For Canadian shoppers who want the best mattress for their investment, choose Fawcett. If you prioritize natural materials, long-term value, and personalized comfort, our Canadian mattress products deliver on every front. Yes, they cost more upfront—but they last roughly twice as long as foam mattresses, making them a smarter investment over time. And you won't be sleeping on synthetic materials with potential off-gassing.

For couples with different firmness needs, our side-specific customization addresses a problem that foam beds simply can't. Side sleepers enjoy superior pressure relief at pressure points, back and stomach sleepers get proper spinal alignment, and hot sleepers benefit from natural temperature regulation that limits heat retention. When you factor in the 15-20-year lifespan, handcrafted quality, and personalized consultation, Fawcett is the best mattress choice for restful sleep and long-term value.

Ready to experience the difference natural materials make? Visit our showrooms in Victoria or Nanaimo to try our mattresses in person, or connect with our sleep experts for personalized recommendations.

Citations:

1. https://naplab.com/mattress-reviews/endy-review/
2. https://www.mattressreviews.ca/reviews/endy-mattress/endy-mattress-review/
3. https://www.mattress-reviews.com/mattress-comparisons/endy-vs-bloom-vs-douglas-mattress-review/
4. https://www.sleepfoundation.org/mattress-information/what-is-the-difference-between-memory-foam-and-latex
5. https://www.plushbeds.com/blogs/green-sleep/latex-mattresses-and-durability-how-long-can-you-expect-them-to-last
6. https://www.endy.com/trials/365-nights