Novaform Mattress vs Casper: A Canadian Buyer's Guide (2025)

Deciding between a budget-friendly Novaform mattress or a premium Casper memory foam mattress can feel overwhelming. Each brand offers memory foam comfort, but significant differences in quality, construction, and overall sleep experience mean your choice isn’t as simple as price alone. But what if there's another, even better option you haven't considered yet? Enter Fawcett Mattress—crafted right here on Vancouver Island. In this article, we'll explore how Novaform and Casper stack up against each other—and why Fawcett could be the ideal alternative you've been searching for.

Quick Comparison: Novaform vs Casper vs Fawcett

Not sure which mattress matches your sleep profile best? Talk to our sleep experts for personalized suggestions customized to your sleeping needs and comfort goals.

Company Background

Novaform

Novaform is primarily distributed through Costco in Canada, making it readily accessible for Costco members. While not a Costco exclusive mattress brand itself (contrary to popular belief), Novaform has gained popularity as a budget-friendly option among memory foam mattresses. These Novaform mattresses are manufactured overseas or in the USA, depending on the model.

Casper

Launched in 2014, Casper helped pioneer the bed in a box movement with direct-to-consumer sales. The Casper mattress brand has since expanded its presence in Canada with both online and retail locations. Casper positions itself as a premium brand in the mattress industry with scientifically engineered designs for optimal sleep.

Fawcett Mattress

Founded in 2014, we're mattress experts based on Vancouver Island, where we handcraft mattresses designed for each customer's unique needs and preferences. Our company was established by Duane Franklin and Ross Taylor, who combined their expertise in mattress craftsmanship and furniture design to create superior crafted mattresses that are good for people and the planet. Each Fawcett mattress is made just for you in Victoria, BC, using sustainable, natural materials that help achieve the perfect balance of comfort and support.

Construction & Materials

Novaform Construction

Novaform mattresses feature all-foam mattress construction with varying comfort layers:

• Comfort Layer: Typically 3 inches of gel memory foam or Evencor GelPlus memory foam for cooling
• Transition Layer: Supportive foam to prevent sinking
• Base Layer: High-density polyfoam for durability

Popular models like the Novaform ComfortGrande feature a 14-inch profile with additional foam layer options. While budget-friendly, some reviews suggest potential durability concerns due to lower foam densities in most Novaform mattresses.

Casper Construction

Casper offers two primary construction types:

Original Casper (All-foam mattress):

• Top Layer: AirScape™ perforated foam for cooling
• Middle Layer: Zoned memory foam with Zoned Support™ system (firmer under hips, softer under shoulders)
• Base Layer: High-density polyfoam for support

Casper Hybrid mattresses:

• Similar top layers as the Original mattress
• Support Core: Pocketed coil support for enhanced breathability and support
• Perimeter: Reinforced edge support

Casper's zoned support system aims to provide targeted pressure relief and spinal alignment, which may benefit those with back pain. Most modern foam mattresses don't offer this level of zone-specific support.

Fawcett Construction

Our mattresses stand apart with their natural construction:

• Top Layer: 100% organic cotton quilted cover (Oeko-Tex® STANDARD 100 certified)
• Fire Barrier: 100% Organic Joma Wool® from New Zealand (no chemical fire retardants)
• Comfort Layer: 100% Natural Talalay latex (from the sap of the Hevea Brasiliensis tree)
• Support Core: Either additional latex layers or recycled steel in a spring mattress design (in hybrid mattresses)

What sets us apart is our uncompromising commitment to natural materials. Unlike the synthetic foams used in Novaform and Casper mattresses, our natural Talalay latex offers exceptional durability, breathability, and pressure relief without off-gassing chemicals. We believe in using the best materials possible: sustainable, healthy, natural materials that help achieve the perfect balance of comfort and support for your unique sleep positions.

Trials, Warranty & Delivery

Novaform Trial and Return Policy

Since Novaform mattresses are primarily sold through Costco in Canada, they fall under Costco's generous return policy:

• Trial Period: Not officially stated, but Costco's satisfaction guarantee allows returns with no specific time limit for members
• Return Process: Return to a local Costco warehouse or arrange pickup for online purchases
• Return Fee: Free returns for Costco members, even if you've only tried it for a few days

This flexible return policy is undoubtedly one of Novaform's strongest advantages for risk-averse shoppers looking to buy a mattress online.

Casper Trial and Return Policy

Casper offers a structured trial and return process:

• Trial Period: 100-night trial
• Return Process: Contact customer service to arrange a pickup
• Return Fee: Free returns with full refund

Casper's policy is straightforward and hassle-free, designed for the direct-to-consumer model. If you're comparing Casper vs other mattress companies, their trial period is fairly standard among premium brands.

Fawcett Trial and Return Policy

Fawcett matches premium competitors with their trial period:

• Trial Period: 100-night comfort exchange
• Return Process: Contact Fawcett directly to discuss comfort concerns and arrange a return if needed
• Return Fee: Free exchange or return within the trial period

Fawcett's trial period is particularly valuable given the investment in a natural mattress, allowing customers to fully experience the benefits of natural latex before committing.

Interested in experiencing how natural mattresses outperform foam? Drop by our showrooms in Victoria or Nanaimo, and discover firsthand how natural materials provide unmatched comfort, durability, and temperature control.

Shipping & Delivery

Novaform Shipping

Novaform's shipping process works through Costco's established logistics:

• Shipping Cost: Free for Costco members
• Delivery Method: Doorstep delivery, mattress in a box format
• Delivery Timeline: Typically 5-7 business days
• White Glove Option: Not available

The convenience of Costco's distribution network makes Novaform easily accessible across Canada. Once delivered, you'll need a suitable bed frame ready for your new mattress.

Casper Shipping

Casper offers competitive shipping options:

• Shipping Cost: Free standard shipping
• Delivery Method: Bed in a box format
• Delivery Timeline: 3-5 business days to most Canadian locations
• White Glove Option: Available for an additional fee in some areas

Casper's shipping is efficient and well-established throughout Canada. Be prepared to dispose of your old mattress yourself unless you opt for their removal service.

Fawcett Shipping

Our shipping reflects our local manufacturing approach:

• Shipping Cost: Free within Greater Victoria and Vancouver; additional costs for other Canadian locations
• Delivery Method: Flat-packed (not compressed in a box), maintaining material integrity
• Delivery Timeline: 2-3 weeks for mattresses made just for you
• White Glove Option: Available in select regions

While our delivery may take a bit longer due to our made-to-order approach, this ensures your mattress is personalized to your unique preferences – a significant advantage over mass-produced options. We've also developed convenient cross-country shipping to serve customers across Canada.

Warranty & Returns

Novaform Warranty

Novaform offers industry-standard warranty coverage:

• Warranty Length: 10-year limited warranty
• Coverage: Manufacturing defects and premature sagging
• Fine Print: May require original proof of purchase and have specific indentation depth requirements for a defective mattress claim

The warranty is administered through Costco for most Canadian purchases of many mattresses they sell.

Casper Warranty

Casper provides clear warranty terms:

• Warranty Length: 10-year limited warranty
• Coverage: Physical flaws, manufacturing defects, and visible indentations greater than 1 inch
• Fine Print: Valid only for original purchasers

Casper's warranty is straightforward and comparable to other premium mattress brands.

Fawcett Warranty

Fawcett's warranty reflects their confidence in product durability:

• Warranty Length: 10-years
• Coverage: Structural defects and excessive sagging
• Fine Print: Valid for original purchasers with proper foundation support

Given the natural durability of latex, Fawcett mattresses often outlast the warranty period, providing excellent long-term value despite the higher initial investment. We recommend using a mattress protector to maintain your good quality mattress.

Performance & Comfort

Sleep Experience Factors

Temperature Regulation

• Novaform: Despite gel-infused memory foam, customer reviews consistently mention heat retention issues. Memory foam naturally traps body heat, and Novaform's cooling features appear insufficient for many hot sleepers.
• Casper: The AirScape™ perforated foam design improves airflow compared to traditional memory foam. Hybrid and foam mattresses from Casper provide significantly better cooling with their pocketed coil support cores.
• Fawcett: Natural materials excel in temperature regulation. Talalay latex features an open-cell structure that promotes airflow, while organic wool wicks moisture and regulates temperature year-round. For hot sleepers, Fawcett offers a clear advantage without the body heat issues common in memory foam.

Motion Isolation

• Novaform: Memory foam excels at absorbing movement, making Novaform mattresses a good choice for couples and light sleepers concerned about motion transfer.
• Casper: Similar to Novaform, Casper's foam layers provide excellent motion isolation. Their hybrid mattresses transfer slightly more motion but still perform well.
• Fawcett: Natural latex offers good motion isolation while providing more responsiveness than memory foam. Couples who want isolation without the "stuck" feeling of memory foam layer construction may prefer Fawcett.

Edge Support

• Novaform: Generally poor edge support, with significant compression when sitting or sleeping near the perimeter. This is a common complaint about most Novaform mattresses.
• Casper: Moderate edge support in foam models; improved reinforced edges in hybrid versions that allow you to use the entire surface of your mattress.
• Fawcett: Natural latex provides consistent support across the entire surface. Hybrid models feature reinforced edges for excellent perimeter support without the poor edge support issues found in many affordable foam mattresses.

Pressure Relief

• Novaform: Good pressure relief, especially for side sleepers, with memory foam that contours to pressure points.
• Casper: Zoned support provides targeted pressure relief, potentially offering better spinal alignment as a pressure relieving mattress.
• Fawcett: Natural latex offers immediate pressure relief without the slow response of memory foam. Customizable firmness options allow precise targeting of pressure points based on individual needs.

Sleeper Type Analysis

Side Sleepers

• Novaform: Soft to medium models provide good pressure relief for shoulders and hips, making it suitable for most side sleepers.
• Casper: Zoned support works well for side sleepers, offering softer mattress feel under shoulders with their innovative Luracor foam.
• Fawcett: Customizable firmness allows side sleepers to select the precise comfort level needed for proper spinal alignment and relief at pressure points.

Back and Stomach Sleepers

• Novaform: Medium firm models provide adequate support for most back sleepers, but many stomach sleepers may find even firmer mattresses from the line insufficient.
• Casper: The zoned support system offers enhanced lumbar support beneficial for back sleepers, while stomach sleepers might prefer their firmer foam options.
• Fawcett: Natural latex supports both back and stomach sleepers, maintaining the spine's natural curve while conforming to the body. Stomach sleepers particularly benefit from our firmer mattresses options.

Different Body Types

• Novaform: Best suited for lightweight to average-weight sleepers. Heavier individuals may find insufficient support in most Novaform mattresses.
• Casper: Hybrid models accommodate a wider range of body types, with coils providing better support for heavier sleepers.
• Fawcett: Offers options for all body types, with customized firmness recommendations based on weight, height, and sleep positions.

Durability and Longevity

Novaform Durability

Novaform mattresses typically last 5-7 years before showing signs of significant wear. Common issues include:

• Softening of foam over time with the mattress feels changing
• Body impressions and sagging
• Decreased edge support
• The quilted cover may begin to show wear

The lower price point correlates with lower high-density materials that may compress more quickly than premium alternatives.

Casper Durability

Casper mattresses generally last 7-10 years with proper care. Potential durability concerns include:

• Softening of comfort layers
• Minor body impressions (more common in foam models)
• Edge wear over time

Hybrid models tend to outlast all-foam versions due to the resilience of coil support systems.

Fawcett Durability

Fawcett mattresses often exceed 10-15 years of use while maintaining performance. Natural latex is inherently more durable than memory foam, with several advantages:

• Resistance to body impressions
• Consistent support over time
• Retention of elasticity for decades
• Natural resistance to dust mites and mold
• The machine-washable cover extends the mattress life

The superior longevity of Fawcett mattresses offers better long-term value despite the higher initial investment, with lower cost-per-year of ownership.

Environmental Impact and Health Considerations

Novaform Environmental Impact

Novaform uses petroleum-based foams with a significant carbon footprint:

• Synthetic materials derived from non-renewable resources
• Potential off-gassing of VOCs (volatile organic compounds)
• Limited eco-friendly manufacturing practices
• CertiPUR-US® certification ensures minimal harmful chemicals

Casper Environmental Impact

Casper has made efforts to improve sustainability:

• CertiPUR-US® certified foams
• Some recycled materials in packaging
• More eco-friendly adhesives than traditional mattresses
• Still primarily petroleum-based materials

Fawcett Environmental Impact

Fawcett prioritizes environmental responsibility at every stage:

• Natural, renewable Talalay latex from rubber trees
• Organic cotton and wool with recognized certifications
• No synthetic foams or chemical flame retardants
• Sustainable manufacturing practices on Vancouver Island
• Recyclable components at end of life
• Reduced carbon footprint through local production

For environmentally conscious consumers, Fawcett represents a significantly greener choice than either Novaform or Casper mattresses.

Value & Pricing

Novaform Pricing

Novaform positions itself as a budget-friendly option:

• Twin: $499-$699 CAD
• Queen: $699-$899 CAD
• King mattress: $799-$999 CAD

These prices reflect Costco's volume purchasing power but correlate with less durable materials among mattresses sold in their stores.

Casper Pricing

Casper falls into the mid-to-premium range:

• Twin: $895-$1,095 CAD
• Queen: $1,295-$1,495 CAD
• King: $1,495-$1,695 CAD

Hybrid models command a premium over all-foam versions of their original mattress lineup.

Fawcett Pricing

Fawcett represents the premium natural segment:

• Twin: $999-$2,249 CAD
• Queen: $1,399-$3,499 CAD
• King: $1,799-$4,399 CAD

While the initial investment is higher, the superior durability and health benefits provide better long-term value. For price-conscious shoppers who understand the cost-per-year calculation, Fawcett offers compelling value.

Customer Experience

Novaform Customer Service

Novaform's customer service is primarily handled through Costco:

• In-person returns at Costco warehouses
• Limited direct manufacturer support
• Minimal sleep guidance or education

This approach works well for straightforward transactions but lacks personalized support for helping you achieve restful sleep.

Casper Customer Service

Casper has invested significantly in customer experience:

• Responsive online chat and phone support
• Sleep specialists to guide purchase decisions
• Clear documentation and support materials

Casper's direct-to-consumer model emphasizes customer satisfaction and support.

Fawcett Customer Service

We offer a truly personalized experience:

• Direct consultation with our sleep experts
• Personalized firmness recommendations based on your needs
• Ongoing support throughout your journey with us
• Small company responsiveness and care

As a smaller Canadian company, we provide attentive, friendly service that larger corporations simply can't match. Our goal is to provide you with your perfect personalized mattress, which means asking the right questions, listening to your unique needs, and leveraging our expertise to find solutions. We work hard to get every order just right and to build trust with you before, during, and long after your purchase.

Also read: Purple vs Puffy Mattress

FAQs

Is Novaform a Costco brand?

No, Novaform is not owned by Costco. It's a separate mattress brand that has a distribution partnership with Costco. The mattresses are manufactured by Sleep Innovations and sold exclusively through Costco in Canada as a Costco exclusive mattress line.

Is Novaform a good brand of mattress?

Novaform offers reasonable quality for its price point. It's a budget-friendly option with adequate comfort for many sleepers, particularly those who prefer memory foam. However, reviews suggest potential issues with heat retention and durability compared to premium brands. For the price, many customers consider it a good value, but it may not match the performance of higher-end mattresses.

Are Costco Novaform mattresses being recalled?

There was a recall in 2023 for certain Novaform ComfortGrande and DreamAway mattresses manufactured between January and April 2023 due to potential mold exposure. If you're concerned about a mattress purchased during this period, check with Costco about whether your specific model was affected. No current recalls are active as of March 2025.

How do Fawcett mattresses compare to memory foam mattresses?

Our natural latex mattresses differ fundamentally from memory foam options like Novaform and Casper. Natural latex provides immediate responsiveness rather than the slow-contouring "sink" of memory foam. It sleeps cooler, offers better pressure relief without feeling "stuck," and typically lasts significantly longer. While memory foam can trap heat and off-gas chemicals, our natural materials provide a healthier sleep environment with superior temperature regulation. The choice between latex and memory foam often comes down to personal preference, health considerations, and budget priorities.

Are natural mattresses worth the higher price?

For many Canadian shoppers, the additional investment in a natural mattress like Fawcett pays dividends in durability, health benefits, and environmental impact. Natural latex typically lasts 2-3 times longer than synthetic foams, reducing the cost-per-year significantly. The absence of chemical off-gassing creates a healthier sleep environment, potentially improving overall wellness. Additionally, sustainable materials reduce environmental impact compared to petroleum-based alternatives. For those concerned about health, sustainability, or long-term value, natural mattresses often justify their premium price.

Take the Next Step Toward Your Best Sleep Ever

We understand that mattress shopping often happens during times of change in your life—whether it's a new relationship, growing family, or renewed focus on your health. Whatever your reason for seeking better sleep, we're here to provide exceptional service at every step of your journey with us.

For Canadian sleepers seeking the perfect balance of comfort, support, and sustainability, we offer a truly superior alternative to mass-produced options, with personalized service that ensures you'll find exactly what you need for a great sleep and a better you.

If you're intrigued by the benefits of a natural, personalized mattress

crafted on Vancouver Island, we'd love to help you discover the difference. Visit one of our welcoming showrooms in Victoria or Nanaimo, or explore our collections at Fawcett Mattress. You can also contact us to speak with one of our mattress experts who'll help determine the perfect mattress for your unique needs.

A great sleep. A better you. Life changing.