Novaform vs Casper Mattress Canada (2026): Buyer's Guide

Novaform and Casper sit at two different ends of the memory foam market in Canada. Novaform is the budget pick sold through Costco, usually around $700 for a queen. Casper is the better-known bed-in-a-box brand, usually around $1,300 for a retail queen, with a cheaper Costco-only version called Casper Select. Both are memory foam. The real difference between them comes down to price, where you buy, and how the warranty and return terms work.

There is a third option most shoppers never weigh. We are Fawcett Mattress, a natural mattress company on Vancouver Island, and we build with natural Talalay latex instead of petroleum-based foam. This guide compares Novaform and Casper head to head for Canadian buyers, then shows where a natural latex mattress fits for people who care what they sleep on and how long it lasts.

Key Takeaways

• Casper in Canada is now sold through Sleep Country, which bought Casper's Canadian operations in 2023. Where you buy your Casper changes your trial length, return process, and refund type.
• Novaform's low price comes with trade-offs: limited Canadian sizing (queen and king on most models), an online-only Costco purchase you cannot test in a warehouse, and a required Costco membership.
• Natural latex lasts roughly twice as long as memory foam, about 15 to 20 years versus 7 to 10, which lowers the real cost per year of a premium natural mattress.
• Fawcett is the only brand here that builds each mattress to order and offers different firmness on each side for couples at no extra cost.

Quick Comparison: Novaform vs Casper vs Fawcett

Not sure which feel matches how you sleep? Talk to our sleep experts and we will point you to the right firmness.

Novaform vs Casper vs Fawcett: The Short Answer

In Canada, Novaform (a Costco pick) and Casper (a mainstream bed-in-a-box brand) are both memory foam at different prices. Novaform is a thick, plush memory foam mattress, often $600 to $900 CAD, with strong motion isolation and a long warranty. Casper offers more responsive, cooler-sleeping foam and hybrid builds, often $1,000 or more CAD retail, with a traditional 100-night trial. Fawcett is the natural latex alternative to both, built to order in Canada, that sleeps cooler and lasts longer than either foam bed.

Here is how the three compare on the same four points.

Novaform

• Where to buy: Costco Canada online only, models such as the Novaform ComfortGrande Plus. A Costco membership is required, and you cannot test one in a warehouse.
• Feel and firmness: Traditional sink-in memory foam. Rates medium to firm and absorbs movement well.
• Design: Thick all-foam build, often advertised near 14 inches, using multi-layer CertiPUR-US certified polyurethane and gel foam.
• Trial and warranty: Backed by Costco's flexible return policy in warehouse, plus a 20-year limited warranty, though owners report it does not cover normal softening or shallow body impressions.

Casper

• Where to buy: Casper's Canadian website, Casper retail, or Sleep Country Canada, which now owns Casper's Canadian business. A separate Casper Select is sold only at Costco.
• Feel and firmness: Balanced foam and hybrid builds with a medium-firm feel. Newer models add cooling foam and zoned support.
• Design: Generally 10 to 14 inches tall. Foam and hybrid versions, with CertiPUR-US certified foams.
• Trial and warranty: A 100-night sleep trial when bought from casper.ca, plus a 10-year limited warranty. Trial terms differ at Sleep Country.

Fawcett

• Where to buy: Direct from Fawcett online across Canada, or in our Victoria and Nanaimo showrooms on Vancouver Island. Each mattress is made to order.
• Feel and firmness: Natural Talalay latex with four firmness levels, and the option to set a different firmness on each side for couples.
• Design: Organic cotton cover, an organic Joma wool fire barrier, and a natural latex comfort layer, with recycled-steel coils in the hybrid models.
• Trial and warranty: A 100-day comfort exchange to swap firmness, plus a 10-year limited warranty on a material built to last 15 to 20 years.

Company Background

Novaform

Novaform is a memory foam brand sold in Canada almost entirely through Costco. It is made by FXI, not by Costco, despite the common belief that it is a Costco house brand. The Novaform ComfortGrande Plus is the best-known model, though Canadian availability is thinner than in the United States. Most models come only in queen and king through Costco Canada, and they are sold online rather than in the warehouse, so you cannot try one before it arrives. Novaform mattresses are manufactured overseas or in the USA depending on the model.

Novaform is not a Costco house brand. It is made by FXI and sold through Costco Canada.

Casper

Casper launched in 2014 and helped popularize the bed-in-a-box model with direct-to-consumer foam mattresses. Its ownership has since changed twice. Sleep Country Canada bought Casper's Canadian operations in 2023 and now runs Casper's retail and online business in Canada, according to CBC News. In 2024, Casper's United States business was bought by foam maker Carpenter Co., as reported by Retail Dive. Most Casper mattresses in Canada are now made domestically through Sleep Country's supply chain. This matters because where you buy a Casper in Canada now affects your return options and service experience, covered in the trial section below.

Fawcett Mattress

Fawcett Mattress is a natural mattress company founded in 2014 on Vancouver Island. We were started by Duane Franklin, a mattress maker with more than 30 years at the bench, and Ross Taylor, who came from custom furniture. Every mattress is made to order in Victoria, BC, using natural Talalay latex, organic cotton, and organic Joma wool. Our niche is natural materials, not synthetic foam, and each bed is built for how a specific person sleeps.

Construction and Materials

Novaform construction

The Novaform mattress is an all-foam bed built from polyurethane foam and gel foam. A typical build runs like this.

1. Top layer: about 3 inches of gel memory foam for cooling.
2. Middle layer: high-density transition foam to limit sinking.
3. Base layer: high-density polyurethane foam for support.

The ComfortGrande Plus is advertised near a 14-inch profile. Because the base is polyurethane foam, it tends to soften faster than latex, which is the main durability complaint owners raise over time.

Casper construction

Casper refreshed its lineup after the Sleep Country acquisition, and the current Canadian range mixes all-foam and hybrid builds.

• The Casper (all-foam): an AirScape perforated top foam for airflow, a memory foam contouring layer, and a high-density polyfoam base.
• Casper hybrid models: an AirScape top layer over a pocket coil support core for more support and cooling.
• Casper Select (Costco exclusive): a lower-priced foam model sold only through Costco, separate from the retail Casper.

Casper's foams are CertiPUR-US certified, the foam industry's own standard for foam made without certain restricted chemicals. It is a foam certification, not a natural-materials certification.

Fawcett construction

Our mattresses are built from natural materials, layer by layer.

1. Cover: a 100% organic cotton quilted cover, certified to Oeko-Tex STANDARD 100.
2. Fire barrier: 100% organic Joma wool from New Zealand, which passes fire tests without chemical fire retardants.
3. Comfort layer: 100% natural Talalay latex, made from the sap of the rubber tree and certified Cradle to Cradle GOLD.
4. Support core: extra latex layers, or recycled-steel pocket coils in our hybrid models.

The difference is the material itself. Natural Talalay latex is breathable and durable, and it does not off-gas the way petroleum-based foam can. You can see the full material and certification list on our what's inside and certifications pages.

What natural Talalay latex is and why it behaves differently from petroleum-based foam.

Trials, Warranty and Delivery

Novaform sleep trial and returns

Novaform mattresses in Canada fall under Costco's return policy rather than a formal in-home trial.

• Trial: there is no formal in-home sleep trial in Canada. Costco processes returns under its own satisfaction guarantee.
• Return process: return to a Costco warehouse, or arrange a pickup for online orders, which can take a few weeks.
• Return fee: free for Costco members.

The generous Costco return policy is Novaform's strongest advantage for a cautious online buyer. The catch is that you need an active Costco membership, currently $65 to $130 a year, and you cannot test the mattress in a warehouse first.

Casper sleep trial and returns

The Casper trial now depends on where you buy.

Bought from Casper directly (casper.ca):

• Trial: 100-night sleep trial.
• Return: contact Casper to arrange a pickup.
• Refund: full refund during the trial.

Bought from Sleep Country (Casper's Canadian owner):

• Trial: varies by store policy, not the same as Casper's 100-night trial.
• Return: you return the mattress to a Sleep Country location, with no pickup service.
• Refund: store credit, often with an exchange fee.

Many Canadians now see Casper inside Sleep Country stores without realizing the terms differ. If the 100-night trial matters to you, buy your Casper directly from casper.ca.

Casper's Canadian trial terms change by channel. Source: the article's trial and returns breakdown.

Fawcett comfort exchange

We offer a 100-day comfort exchange, available on the Sombrio, Galiano, Goldstream, and Cumberland.

• What it is: a firmness exchange, not a return. If the feel is not right, we swap it for the same model in a different firmness.
• Process: you contact us, we talk through what is not working, and we recommend the right firmness change.
• Fee: free if you return the mattress to our Victoria or Nanaimo showroom. It is $99 for local delivery and pickup within 30 km of a showroom, or $499 for remote pickup and delivery.
• Terms: one comfort exchange per mattress, and a mattress protector must be used.

The point of our exchange is that we help you get the firmness right rather than leaving you to guess. See the full process on our comfort exchange page, or visit a showroom in Victoria or Nanaimo.

Shipping and Delivery

Novaform shipping

Novaform ships through Costco's network. Delivery is free for members, arrives compressed in a box at your door, and usually lands within about 5 to 7 business days. There is no white glove setup, so you handle the old mattress and have a bed frame ready.

Casper shipping

Casper ships free across Canada in a box, usually within 3 to 5 business days. White glove delivery and old-mattress removal are available for a fee in some areas.

Fawcett shipping

We ship free across Canada, except Yukon, Northwest Territories, and Nunavut, which need a custom quote. Because each mattress is made to order, delivery takes longer than a mass-produced bed. The price you see is the price you pay coast to coast, whether you are in Halifax or Kelowna.

Warranty and Returns

Novaform warranty

Novaform carries a 20-year limited warranty, longer than most foam brands. It covers manufacturing defects and deep sagging, usually administered through Costco. Read the fine print, because owners report the warranty does not cover the gradual softening and shallow body impressions that show up first, so the headline number covers less than it looks.

Casper warranty

Casper provides a 10-year limited warranty covering manufacturing defects and visible indentations greater than 1 inch, valid for the original owner. It is straightforward and in line with other bed-in-a-box brands.

Fawcett warranty

Our warranty is 10 years, covering measurable impressions of 3 cm or more, poor workmanship, or material failure, for the original owner with proof of invoice. Natural latex holds its shape far longer than foam, so our mattresses routinely outlast the warranty. A survey of 8,100 mattress owners by Sleep Like the Dead found latex mattresses tend to last longer than memory foam, which is where the long-term value comes from. We recommend a mattress protector to get the most life from any mattress.

Performance and Comfort

Sleep experience factors

Temperature regulation

• Novaform: despite gel-infused foam, owners regularly report that it sleeps hot. Dense memory foam traps body heat, and the cooling layers do not fully solve it for warm sleepers.
• Casper: the AirScape perforated foam improves airflow over plain memory foam, and the hybrid models sleep cooler thanks to the coil layer.
• Fawcett: natural latex has an open cell structure with natural air channels, and organic wool wicks moisture and steadies temperature. In the Sleep Like the Dead owner survey, about 6% of latex owners reported off-gassing versus about 12% of memory foam owners, part of why natural latex tends to feel fresher and cooler for hot sleepers.

Motion isolation

• Novaform: memory foam absorbs movement well, so Novaform is a good pick for couples worried about a restless partner. The trade-off owners mention is a stuck-in-the-mattress feeling that makes it harder to change position.
• Casper: Casper's foam layers isolate motion well too. The hybrid models pass a little more movement but still handle a partner's shifting fine.
• Fawcett: latex isolates motion while staying responsive, so you get quiet sleep without the sunk-in feeling. Latex springs back as you move, so changing position is easy.

Edge support

• Novaform: edge support is weak, with noticeable sink when you sit or sleep near the edge. That means less usable surface, which is easy to feel on a queen.
• Casper: moderate edge support in the foam models, and firmer, reinforced edges in the hybrids.
• Fawcett: natural latex holds its shape to the edge, and our hybrids add reinforced perimeters, so you can use the whole surface without rolling toward the middle.

Pressure relief

• Novaform: good pressure relief for side sleepers, though many Costco buyers report the ComfortGrande Plus feels firmer than its medium-firm label suggests. You cannot test one in a warehouse in Canada, so this is a real risk.
• Casper: foam contouring plus, on the hybrids, targeted coil support for spinal alignment.
• Fawcett: latex relieves pressure right away without the slow sink of memory foam, and you choose the firmness that fits your shoulders and hips.

Firmness options compared

Firmness is where these brands split most clearly.

• Novaform: mostly one medium-firm feel per model, and owners often report it runs firmer than expected.
• Casper: a small range of preset feels, still without real customization.
• Fawcett: four firmness levels, soft, medium, medium firm, and extra firm, with the option to combine two firmnesses on one mattress. A couple who cannot agree on feel gets a different side each. Our firmness survey matches you to the right level.

Sleeper type analysis

Side sleepers

• Novaform: softer to medium models cushion shoulders and hips reasonably well.
• Casper: foam contouring suits many side sleepers, though the Casper is a recurring complaint among those who want deeper sink.
• Fawcett: you pick the exact softness a side sleeper needs for shoulder and hip relief.

Back and stomach sleepers

• Novaform: medium-firm models support most back sleepers, but stomach sleepers may find the foam too soft for alignment.
• Casper: hybrid models add lumbar support for back sleepers, and the firmer feels suit stomach sleepers better.
• Fawcett: latex keeps the spine's natural curve, and our firmer builds suit stomach sleepers well.

Different body types

• Novaform: best for lighter to average sleepers. Heavier bodies can outrun the foam's support and wear it faster.
• Casper: the hybrid models handle a wider range of body types thanks to the coils.
• Fawcett: we match firmness to your weight, height, and sleep position, so the support fits the sleeper.

Durability and Longevity

Novaform durability

The Novaform mattress usually lasts about 7 years, at the shorter end of the memory foam range, before real wear shows. Common issues owners report are foam softening, body impressions, weaker edges, and cover wear. The low price tracks with lower-density foams that compress sooner than premium materials.

Casper durability

Casper mattresses generally last about 7 to 10 years with care. Foam models soften sooner than hybrids, and the coil-based hybrids tend to hold up longest. Some owners have flagged quality-control concerns since the ownership changes, so check recent reviews for the exact model you want.

Fawcett durability

Natural latex is one of the longest-lasting comfort materials, typically holding up for 15 to 20 years. The Sleep Like the Dead owner survey found latex tends to outlast memory foam, and latex resists body impressions and keeps its bounce for years. It naturally resists dust mites and mould as well. The longer life is the heart of the value case: a higher price spread over far more years is a lower cost per year, shown in the pricing section below.

Typical lifespan for each queen, using the article's own figures. Natural latex carries the longest life.

Environmental Impact and Health

Novaform environmental impact

Novaform mattresses are built on petroleum-based foam. That means non-renewable inputs, some initial off-gassing of odours as the foam airs out, and limited recyclability. The foams are CertiPUR-US certified, which sets limits on certain chemicals in the foam, but the material is still synthetic.

Casper environmental impact

Casper uses CertiPUR-US certified foams and some recycled content in packaging, and has made moves toward greener adhesives. The core material is still petroleum-based foam.

Fawcett environmental impact

Fawcett is built on natural, renewable materials. Our latex comes from rubber trees, our cotton and wool are certified for material safety, and we use no synthetic foams or chemical flame retardants. Each mattress is made on Vancouver Island, which keeps production local, and the natural components break down far more cleanly at end of life than synthetic foam. For a buyer weighing health and sustainability, natural latex is a genuinely different choice from either foam bed.

Owner-reported off-gassing, latex versus memory foam. Source: Sleep Like the Dead survey of 8,100 mattress owners.

Value and Pricing

Prices below are in Canadian dollars and current at the time of writing in mid-2026. Check each brand's live pages before you buy, since mattress pricing changes often.

Novaform pricing

The Novaform mattress is the budget option, sold through Costco Canada.

• Queen: about $700 CAD.
• King: about $900 CAD.
• Most models come only in queen and king in Canada.

Add a Costco membership at $65 to $130 a year. Some owners also add a foam topper of $100 to $300 for comfort, which narrows the gap with better mattresses.

Casper pricing

Casper spans a wider range, and the two Caspers are easy to confuse.

• Retail Casper (casper.ca or Sleep Country): about $1,295 CAD for a queen.
• Casper Select (Costco exclusive): about $700 to $900 CAD for a queen.
• Hybrids and cooling models cost more than the all-foam versions.

If you saw a cheap Casper at Costco and a pricier one online, you were looking at two different products.

Fawcett pricing

Fawcett is the premium natural option, priced by model rather than a single number.

• Entry hybrid, the Goldstream: from $999, queen $1,399.
• Entry all-latex, the Sombrio: from $1,449, queen $1,999.
• Top hybrid and premium all-latex models run up to a queen around $3,299 to $3,749.

The Goldstream is the easiest entry point into a natural mattress, and the higher price buys a bed that should last far longer than foam.

Cost per year: the real comparison

Longevity changes the math. A mattress that costs more but lasts twice as long can cost less per year. Using the prices above and typical lifespans, a queen works out roughly like this.

The natural mattress carries the lowest cost per year even though its sticker price is higher, because it lasts the longest. These figures are illustrative and depend on care and use.

What about the Douglas mattress?

If you are comparing foam mattresses at this price, you may also be weighing the Douglas mattress, a Canadian-made memory foam bed with a long sleep trial and a bedding bundle. It is an appealing package on paper. Under the extras, it shares the same limits as other foam beds: polyurethane foam, a single preset feel, no firmness customization, and a 7 to 10 year lifespan. For a natural material, personalized firmness, and a 15 to 20 year life, our Douglas versus Casper comparison and the natural latex option here point to a different kind of sleep surface.

Beyond the Mattress: Bedding and Accessories

Your mattress is one part of the sleep system, and the right bedding protects it and improves how it feels.

• A mattress protector helps maintain your warranty and extends the life of any mattress.
• An organic cotton sheet set adds real breathability against the skin.
• A wool, down, or alternative duvet with a good cover finishes the setup.

Budget brands often bundle in entry-level bedding to sweeten a deal, but a free bundle should not decide which mattress you sleep on for the next decade. Better sheets and a quality protector make a bigger nightly difference than a giveaway.

Customer Experience

Novaform customer service

Novaform support runs through Costco. That means warehouse returns, limited direct manufacturer help, and little sleep guidance, with no in-store testing in Canada. It works well for a simple transaction and less well if you want help dialing in comfort.

Casper customer service

Since the Sleep Country acquisition, the Casper experience depends on your channel. Buy from Casper and you get online chat, phone support, and the 100-night trial with free returns. Buy from a Sleep Country store and you get in-person shopping but different return terms, often store credit with an exchange fee. Check the return terms for your specific purchase before you commit, since some buyers report service inconsistencies after the ownership changes.

Fawcett customer service

We build each mattress to order, so service is personal by design. You talk directly with our team, get a firmness recommendation based on how you actually sleep, and keep that support after delivery. As a smaller Canadian company, we can ask the right questions and follow through in a way large chains rarely do. Reach us any time through our contact page.

FAQs

Is Novaform a Costco brand?

No, Novaform is not owned by Costco. It is a separate brand made by FXI that sells through Costco. In Canada, Novaform is sold online through Costco only, so you cannot test one in a warehouse first, and you need an active Costco membership at $65 to $130 a year to buy.

Is the Novaform mattress good quality?

The Novaform mattress is reasonable quality for its price. The ComfortGrande Plus gives many memory foam sleepers enough comfort for the money. The common complaints are heat retention and a shorter lifespan than premium beds, plus limited Canadian sizing, since most models come only in queen and king. It is a fair value at its price, but foam in this range does not match higher-end materials on durability or cooling.

Are Costco Novaform mattresses being recalled?

There was a 2023 recall of certain Novaform ComfortGrande 14-inch and DreamAway 8-inch mattresses over a mould risk, made by FXI at a California facility. That recall was limited to the United States, sold at select US Costco locations, according to the US Consumer Product Safety Commission. If you bought a Novaform in that window, contact Costco about your specific model. No new recalls have been issued as of mid-2026.

Who owns Casper now?

Casper's Canadian operations were bought by Sleep Country Canada in 2023, and Sleep Country itself was acquired by Fairfax Financial in 2024. Casper's United States business was bought by foam maker Carpenter Co. in 2024. Most Casper mattresses in Canada are now made domestically. For buyers, the key point is that your trial, return, and service terms differ depending on whether you buy from casper.ca or a Sleep Country location.

How do Fawcett mattresses compare to memory foam mattresses?

Fawcett's natural latex mattresses work differently from memory foam beds like Novaform and Casper. Latex responds right away instead of slowly sinking, sleeps cooler, relieves pressure without a stuck feeling, and typically lasts 15 to 20 years versus 7 to 10 for memory foam. Foam can trap heat and give off odours as it airs out, while natural materials give a fresher sleep surface. The choice usually comes down to feel, health priorities, and how long you want the bed to last.

Are natural mattresses worth the higher price?

For many Canadian buyers, yes, because of durability and health. Spread over a 15 to 20 year life, a natural mattress often costs less per year than a foam bed that needs replacing sooner. A queen Goldstream at $1,399 over about 15 years is roughly $93 a year, less than a Novaform at about $100 or a retail Casper near $144. Add no chemical off-gassing and renewable materials, and the premium is easy to justify for a health-focused or long-term buyer.

Can couples get different firmness on each side?

Yes, with Fawcett. We build each mattress to order, so a couple can choose a different firmness on each side at no extra cost, which no memory foam bed in this comparison offers. If one partner sleeps on their side and wants softer support while the other sleeps on their back and wants firmer support, each gets their own feel in one mattress. Our firmness survey helps each person find the right level before we build it.

How does the Douglas mattress compare to Novaform and Casper?

The Douglas mattress is another Canadian-made foam bed with a long sleep trial and a bedding bundle. Its trial and extras are attractive, but it uses the same polyurethane foam construction and single preset feel as other foam mattresses. For natural materials, custom firmness, and a 15 to 20 year lifespan, a natural latex mattress is a different category from Douglas and other all-foam options.

The Bottom Line

Between Novaform and Casper, the choice is mostly about budget and where you buy. Novaform is the cheaper Costco pick with a long warranty and a flexible return policy, best if you want to spend the least and do not mind buying a memory foam bed sight unseen. Casper costs more but gives you a familiar brand, a real 100-night trial from casper.ca, and cooler-sleeping hybrid options. Both are memory foam, so both trade away long life and cool sleep for a lower price.

If you would rather not sleep on petroleum-based foam, Fawcett Mattress is Canada's natural mattress company, building each bed to order from natural Talalay latex, organic cotton, and organic Joma wool. Natural latex sleeps cooler, holds its shape for 15 to 20 years, and lets couples set a different firmness on each side, which is why it often costs less per year than a foam mattress that wears out sooner.

Take our firmness survey, browse the natural latex mattress collection, or visit a showroom in Victoria or Nanaimo to feel the difference for yourself.

Sources

1. US Consumer Product Safety Commission: FXI Recalls Novaform ComfortGrande and DreamAway Mattresses Due to Risk of Mold Exposure
2. CBC News: Sleep Country buys Casper's Canadian operations
3. Retail Dive: Casper finds new owners through Carpenter Co. deal
4. Retail Insider: Fairfax Financial to Acquire Sleep Country Canada
5. Sleep Like the Dead: Memory Foam vs Latex Mattresses Comparison
6. CertiPUR-US: About the Certification Program

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