Fawcett Mattress - A New Look

Written by: Fawcett Mattress



Time to read 2 min

Dear Valued Customers, 

We are excited to share some amazing news - Fawcett Mattress is undergoing a brand evolution, emerging with a fresh new look that reflects our Vancouver Island roots and dedication to helping you get a great nights rest. While our appearance may be changing, our commitment to making high-quality mattresses that are longer-lasting and healthier for you, remains unwavering.

At Fawcett, you are at the heart of everything we do. Your trust, loyalty, and support have been instrumental in shaping our journey, and for that, we are truly grateful. We invite you to continue being a vital part of the Fawcett story as we embark on this exciting new chapter together.

Founded in 2014 by Duane Franklin and Ross Taylor, Fawcett represents the culmination of years of expertise in mattress craftsmanship and furniture design. Duane, Victoria’s premier mattress maker, brings decades of experience and a deep understanding of the perfect materials and methods for creating superior handcrafted mattresses.

From our humble beginnings, we have shared a common vision of offering Canadians a better and healthier sleep experience on personalized mattresses, all at a fair price. With your support, we have grown our presence, expanded our team of talented craftspeople, and established showrooms in Victoria and Nanaimo, while announcing new convenient Canada-wide free shipping.

As we embark on this rebranding journey, we want to express our deepest gratitude for your continued support and loyalty. We look forward to continuing to serve you with the same dedication and passion that have defined our brand from the beginning. It’s time to spread the Fawcett message to every sleeper in Canada looking for uncompromising quality, healthy materials, and great value.

Thank you for being an essential part of the Fawcett family. 

Warm regards,

Colour Palette

Our new natural colour Palette will create a uniform brand look and clear identity. Featuring colours that represent Vancouver Island including Cedar, Eucalyptus, Bamboo, Terracotta, Wool, and Cotton.


Wave Pattern

You may recognize this pattern from the borders on your Fawcett mattress. The Fawcett wave represents the ocean that surrounds Vancouver Island as well as the positive ripple wave effect a great night sleep has on your health.

Our Tagline

Purchasing a mattress happens at key moments in life. Whether it's moving into a new home, starting a new relationship or deciding to prioritize your sleep health. This tagline reflects how Fawcett Mattress is there at that decisive moment— guiding you through that change and delivering on our brand’s promise. A great sleep is life changing, allowing you to make the most of your days and feel your best.

A New & Improved Website (Coming April 2024)

Our stunning new website has been designed to reflect our new branding and visuals. Not only will it help tell our brand story but it will also provide you with an improved online shopping experience.