Fawcett Mattress vs. Sleep Country Canada: Why Local Comfort Wins

Written by: Duane Franklin

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Time to read 4 min

When you’re searching for a mattress, it can be tempting to turn to large retailers like Sleep Country Canada for their big-name brands and widespread presence. However, at Fawcett Mattress, we believe there’s a better way to find your perfect sleep solution. We offer locally made and direct-to-consumer mattresses that deliver superior comfort and longer-lasting value—at about the same price as a big-box store mattress, but so much better.

Here’s how we compare to Sleep Country:

1. Who We Are


Sleep Country Canada

Sleep Country is a large mattress retailer with over 290 locations across the country. They offer a wide selection of well-known brands like Sealy and Tempur-Pedic. With mass-market sales and frequent promotions, their goal is affordability and convenience.


However, the materials used in their products are often lower quality, and personalization is limited. When you’re shopping for a mattress at Sleep Country, you’re usually choosing from mass-produced products with minimal customization options.

Fawcett Mattress

We do things differently at Fawcett Mattress. As a locally made and direct-to-consumer brand based in with showrooms in both Victoria and Nanaimo, we offer mattresses personalized for each sleeper using superior, natural materials. Our mattresses are designed to be longer lasting with personalized firmness to meet your specific sleep needs. And because we cut out the middleman, we can offer this premium quality for about the same price as what you’d pay at a big-box store like Sleep Country.

2. Our Product Range


Sleep Country

Sleep Country offers a range of mattresses from memory foam to hybrid and innerspring models, sourced from multiple major brands. They aim to cater to a wide audience, but there’s a trade-off with the mass-manufactured approach—limited personalization, and often, materials that don’t stand the test of time.

Fawcett Mattress

At Fawcett, we focus on providing high-quality, sustainable options. All of our mattresses are made from organic Talalay latex, natural wool, and other sustainable materials. Each mattress is personalized to meet the specific comfort preferences of each sleeper, whether you prefer a firm, medium, or soft feel. We tailor the firmness and support based on your sleep style, weight, and personal comfort needs, so you can enjoy a mattress that truly suits you (and your partner).

3. Pricing: Value for Money


Sleep Country

Sleep Country is known for its range of prices, from budget-friendly to higher-end options. Their frequent promotions can help lower costs, but the trade-off is often in the quality of materials. Many of their products use synthetic, petroleum-based foams that may not last as long or provide the same level of comfort over time.

Fawcett Mattress

At Fawcett, we believe in fair pricing 365 days a year. Our mattresses are competitively priced—similar to what you’d find at a big-box store—but we deliver superior materials and longer-lasting value. Plus, every purchase earns you 5% in store credit, so you’re always getting a little extra back. If sustainability, comfort, and a chemical-free sleep environment are important to you, we think you’ll find our mattresses worth every penny.

4. Shopping Experience: Personalized and Local

Waking up on a Fawcett Mattress

Sleep Country

Sleep Country’s many locations make it convenient to find a store nearby. However, their shopping experience is often based on general guidance rather than personalized service. Most sales associates work on commission, which can sometimes influence the shopping experience.


Fawcett Mattress

At Fawcett, we offer a personalized shopping experience. In our Victoria and Nanaimo showrooms, our team of sleep experts is dedicated solely to your comfort. We take the time to understand your unique sleep needs and tailor the right mattress for you, all without the pressure of commission-based sales. And even if you’re shopping online, you’ll receive the same level of care and expertise. Free shipping is also part of our commitment to making your mattress shopping experience seamless.

5. Sustainability: A Core Commitment

Sleep Country

While Sleep Country does offer some eco-friendly options, such as the Bloom collection, the vast majority of their products are made with synthetic materials and petroleum-based foams. Sustainability isn’t a primary focus across their product range.

Fawcett Mattress

Sustainability is at the heart of everything we do at Fawcett. Every one of our mattresses is crafted from organic Talalay latex and natural wool, materials that are not only durable and non-toxic but also biodegradable. 


We’re proud to create products that are free from harmful chemicals, helping you sleep better while also doing better for the environment. If you're looking for a truly eco-conscious mattress, Fawcett has you covered.

6. Reputation: Built on Craftsmanship

Fawcett Mattress Green

Sleep Country

Sleep Country has a strong reputation based on its wide selection and affordability. However, some reviews point to inconsistent product durability and service, which can vary across different locations.

Fawcett Mattress

Our customers love us for our attention to detail and commitment to providing a personalized sleep solution. We take pride in offering mattresses tailored to your specific needs—whether it’s adjusting for weight, sleep style, or any chronic conditions—all at no extra charge. 


With Fawcett, you’re not just buying a mattress; you’re investing in a better sleep and a healthier you. Our customers’ reviews consistently reflect the care, quality, and sustainability that go into every mattress we make.

7. Why Choose Fawcett Mattress Over Sleep Country?

While Sleep Country offers a wide range of products at various price points, the focus is often on mass production and affordability. If you’re simply looking for a quick solution, they may be a convenient option.


But if you value locally made, longer-lasting, and truly personalized comfort, Fawcett Mattress is the better choice. Our focus on superior organic materials, sustainability, and premium craftsmanship means you’re investing in more than just a mattress—you’re investing in better sleep and a healthier planet.


Visit our showrooms in Victoria or Nanaimo, or shop online to discover the Fawcett difference. Experience a mattress that’s tailored to you, and enjoy a sleep you can truly feel good about.



Duane Franklin Headshot

The Author: Duane Franklin

Co-Founder

A mattress maker since the age of 18, Duane honed his skills under the guidance of a master craftsman and gradually earned a reputation as Victoria's premier mattress maker. Through his experience and direct engagement with customers, he arrived at a valuable understanding of the perfect materials and methods for mattress making. Soon after, he met Ross and Fawcett Mattress was born.