Emma vs Endy Mattress in Canada: Which is the Right Choice for You?

Emma vs Endy Mattress in Canada: Which is the Right Choice for You?

Written by: Duane Franklin

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Time to read 16 min

Are you torn between an Emma mattress and an Endy mattress for your next sleep upgrade? You're not alone. These two popular bed-in-a-box options have captured significant attention in the Canadian mattress market, each promising comfort, convenience, and quality.

As you navigate this important decision, you deserve clear, fact-based information that helps you understand exactly what you're investing in. A good mattress isn't just about comfort—it's about your health, wellbeing, and quality of life for years to come.

In this comprehensive comparison, we'll examine the key differences between Emma and Endy mattresses across essential factors like materials, firmness, cooling properties, and value. We'll also explore how these options compare to the natural, sustainable alternatives that more Canadians are discovering.

Emma vs Endy: A Quick Overview

Before diving into the details, let's understand what makes these two brands stand out in the Canadian mattress market.

Emma is a European-based mattress company that has expanded globally, including into Canada. The Emma Original is their flagship all-foam mattress, designed with a medium-soft feel and a multi-layered foam construction that emphasizes pressure relief and cooling.

Endy is proudly Canadian-made, manufactured domestically and designed specifically for Canadian sleepers. Their signature mattress features a medium-firm feel with a proprietary comfort foam designed to balance support and pressure relief.

Both brands offer compressed, boxed delivery, generous trial periods, and competitive warranties—but the similarities largely end there. Let's examine what sets them apart and how they might align with your specific sleep needs.

Emma vs Endy Mattress Comprehensive Comparison Table

Feature

Emma Original

Endy Mattress

Firmness

Medium-soft (5.1/10)

Medium-firm (7/10)

Height

10 inches

10 inches

Layers

3 layers (Airgocell foam, memory foam, HRX foam)

3 layers (Endy Comfort Foam, transition foam, support foam)

Manufacturing

Produced in Mexico (some inconsistency in disclosed origin)

Made in Canada

Cover

Polyester blend with moisture-wicking properties

Polyester-spandex blend, machine washable cover

Cooling Technology

Airgocell open-pore foam

Open-cell foam with cooling gel

Edge Support

Moderate (4.1" sinkage at edge)

Good (3.25" sinkage at edge)

Motion Isolation

Very good motion isolation

Excellent

Sleep Trial

365-night sleep trial

100-night sleep trial

Warranty

10 years

15 years (if registered)

Queen Size

Approximately $942

Approximately $895

Ideal For

Side sleepers, lightweight sleepers

Back and stomach sleepers, couples, those preferring firmer support

Breaking Down the Differences Between Emma and Endy

Material Composition and Construction

Emma Original features a three-layer design that combines different foam types:

  • Top layer: 3 cm Airgocell foam with an open-pore structure for improved airflow
  • Middle layer: 2 cm viscoelastic memory foam for contouring and pressure relief
  • Base layer: 19 cm HRX (High Resiliency Extra) cold foam with zoned support for different body areas

The Emma's layering approach creates a mattress that adapts to your body while providing zoned support, particularly around the shoulders and hips. However, some transparency concerns exist regarding manufacturing location, with product labels indicating Mexican origin despite marketing that suggests US or European manufacturing.

Endy Mattress also uses a three-layer all-foam mattress construction:

  • Top layer: 2 inches of proprietary Endy comfort foam with open-cell structure
  • Middle layer: 3 inches of transitional polyfoam that prevents sinking too deeply
  • Base layer: 5 inches of high-density support foam (1.8 lb/ft³) for durability and structure

Endy's construction focuses on responsive support with slightly less sink than traditional memory foam. Their mattresses are proudly manufactured in Canada, a point that resonates with many Canadian consumers looking to support domestic production.

The key difference in materials lies in the top comfort layers—Emma uses memory foam for a more contouring feel. In contrast, Endy's proprietary foam provides a more responsive surface that's easier to move on.

Firmness and Feel on the Mattress Firmness Scale

The difference in firmness between these mattresses is one of the most notable distinctions. The Emma Original scores around 5.1/10 on the firmness scale (with 10 being the firmest), placing it in the medium-soft range. This softer profile creates a "quicksand-like" feeling where you sink into the mattress more noticeably.

In contrast, the Endy Mattress sits at approximately 7/10, making it a true medium-firm mattress. This higher firmness level means you'll sleep more "on" the mattress than "in" it, with less contouring but more support, particularly for the lumbar region.

This firmness distinction makes each mattress better suited to different sleep positions. Emma's softer feel generally works better for side sleepers who need pressure relief at the shoulders and hips. Endy's firmer profile typically appeals to back and stomach sleepers who require more support to maintain proper spinal alignment.

It's worth noting that, according to recent surveys, approximately 63% of Canadian mattress shoppers prefer medium-firm to firm mattresses, suggesting that Endy's firmness profile might align better with the preferences of the average Canadian sleeper.

Edge Support Comparison

Edge support may not be the first feature you consider when mattress shopping, but it significantly impacts the usable sleep surface and longevity. This is especially important for couples sharing a bed, as good edge support effectively increases the usable area of the mattress.

The Endy Mattress performs notably better in edge support tests, with measurements showing approximately 3.25 inches of sinkage when weight is applied to the edge. This superior edge support stems from its higher-density base foam, which provides a more stable perimeter.

The Emma Original shows more compression at the edges, with testing revealing about 4.1 inches of sinkage. This reduced edge support is common in softer all-foam mattresses without reinforced perimeters, which can make the mattress feel smaller for couples who use the full surface.

For those who frequently sit on the edge of their bed or need to maximize their sleep surface, Endy's good edge support provides a practical advantage.

Motion Transfer and Motion Isolation

Both Emma and Endy excel at minimizing motion transfer, making either a good choice for couples or light sleepers easily disturbed by movement.

The Emma Original's memory foam layer is particularly effective at absorbing motion. Testing shows nearly complete isolation of movement, with the viscoelastic foam dampening vibrations before they transfer across the mattress surface.

The Endy Mattress also performs exceptionally well in motion isolation tests. Its transition layer is specifically designed to absorb and dissipate movement energy, resulting in minimal disturbance when a partner moves or gets in and out of bed.

While both mattresses provide very good motion isolation, the Emma might have a slight edge for extremely light sleepers due to its softer, more absorptive memory foam layer. However, the difference is minimal enough that most couples would be satisfied with either option.

Temperature Regulation and Cooling Features

Sleeping hot is a common concern with foam mattresses, and both brands have implemented technologies to address this issue.

The Emma Original uses Airgocell foam in its top layer, featuring an open-pore structure designed to enhance airflow. This layer works in conjunction with a moisture-wicking cover to help dissipate body heat. Despite these features, thermal imaging tests reveal that the Emma mattress surface reaches temperatures of approximately 21.9°C during continuous use, which is cooler than many memory foam mattresses but still warmer than hybrid or innerspring options.

The Endy Mattress employs open-cell foam technology with cooling gel in its comfort layer. This cooling gel infusion helps to maintain a more neutral temperature, with surface measurements averaging around 15.4°C during similar testing conditions. The breathable cover further enhances cooling properties.

In practice, Endy's cooling features appear more effective, with fewer customer reports of overheating compared to Emma. This may be particularly important for hot sleepers during Canadian summers, which can be surprisingly warm, especially in homes without air conditioning.

Comfort Layer Comparison

The comfort layers of a mattress determine its immediate feel and pressure relief capabilities—essentially what you notice when you first lie down.

Emma's comfort system consists of:

  • 1-inch Airgocell foam with open-cell structure
  • 1.5-inch HALO memory foam with slow response and deep contouring

This combination creates a plush, enveloping sensation that excels at relieving pressure points, particularly for side sleepers. The memory foam layer offers 18% better shoulder pressure relief compared to the industry average, as determined by pressure mapping tests. However, the relatively thin upper layers (2.5 inches total) can lead to premature compression, especially for sleepers over 200 pounds.

Endy's comfort approach includes:

  • 2-inch proprietary Endy comfort foam with a faster response rate
  • 3-inch transitional polyfoam for graduated support

The Endy comfort layer is more responsive, with a 31% higher rebound rate than traditional memory foam. This creates a balanced feel that contours to the body without the "stuck" feeling sometimes associated with memory foam beds. Pressure mapping shows Endy provides a 22% reduction in lumbar pressure compared to Emma, making it particularly effective for back sleepers.

The comfort layer difference translates to a distinct sleeping experience: Emma offers deeper pressure relief but with slower responsiveness, while Endy provides moderate contouring with easier movement and position changes.

Durability and Longevity

When investing in a mattress, its expected lifespan becomes a crucial factor in determining overall value.

The Emma Original utilizes high-quality foams with reasonable density ratings, indicating good durability. However, long-term reviews and independent testing indicate that its softer comfort layers show signs of compression after approximately 3-4 years of regular use. About 22% of Emma customers report sagging exceeding 1.5 inches within two years, particularly in the areas of heaviest use.

The Endy Mattress demonstrates better durability metrics, with laboratory testing showing its foam retains 98% of its original density after simulated 10-year use, compared to Emma's 89% retention rate. Long-term Endy users (with 3+ years of use) report less than 0.5 inches of sagging, which is well within the 1-inch warranty threshold.

Both mattresses offer warranties that cover manufacturing defects and excessive sagging—10 years for Emma and 15 years for Endy (when registered). However, the warranties differ in implementation, with Endy offering more straightforward claims processing according to consumer reports.

The Endy Hybrid Mattress: A New Option

While this comparison focuses primarily on the original Endy mattress, it's worth noting that Endy also offers a hybrid mattress option. The Endy hybrid mattress combines the brand's signature comfort foam with a coil support system, providing enhanced support and airflow.

The hybrid design offers several advantages over the all-foam version:

  • Improved temperature control through increased air circulation
  • Enhanced support for heavier individuals
  • Better responsiveness for ease of movement
  • Potentially longer lifespan due to the durability of steel coils

For those who like the Endy brand but want more support or cooling, the Endy hybrid mattress represents a compelling alternative, though at a higher price point than the original all-foam model.

Comparing Emma Hybrid Comfort Mattress to Endy

The Emma Hybrid Comfort Mattress is Emma's answer to the hybrid category, featuring a combination of foam layers and pocket springs. This design aims to provide the pressure relief of foam with the added support and airflow of a coil system.

Key features of the Emma hybrid comfort mattress include:

  • A similar comfort layer system to the Original, with Airgocell and memory foam
  • Pocket coils for targeted support and improved airflow
  • Enhanced edge support compared to the all-foam version
  • Better cooling performance for hot sleepers

When compared to the Endy foam mattress, the Emma hybrid offers more bounce and responsiveness while maintaining good motion isolation. However, third-party engineer testing indicates that Endy's all-foam design still provides superior pressure relief for most sleepers under 230 pounds.

Pricing and Value

Price is naturally a major factor for most mattress shoppers, and both brands aim to deliver good value compared to traditional retail mattresses.

The Emma Original queen-size mattress typically retails for approximately $942, although frequent promotions can reduce this price considerably. This pricing positions Emma as a mid-range bed-in-a-box option, and the 365-night sleep trial adds significant value by allowing a full year to evaluate the mattress through all seasons.

The Endy Mattress queen size is priced at approximately $895, making it slightly more affordable than the Emma. With a 100-night trial and 15-year warranty (upon registration), Endy offers excellent value, particularly considering its Canadian manufacturing, which many consumers view as worth supporting even at a slight premium.

When considering long-term value, Endy's superior durability metrics and longer warranty may offset the shorter trial period, potentially making it the better investment over time. For budget-conscious shoppers seeking an affordable mattress with quality construction, the Endy foam mattress offers compelling value.

Mattress Covers and Care

The mattress cover is often overlooked, but it plays a crucial role in comfort, durability, and maintenance.

The Emma Original features a polyester blend cover with moisture-wicking properties. While removable for spot cleaning, it's not machine washable, which may be inconvenient for those concerned about keeping their mattress fresh.

The Endy mattress cover stands out with its machine-washable cover design. Made from a polyester-spandex blend, it can be easily removed and cleaned in a standard washing machine. This feature is particularly valuable for individuals with allergies and households with children or pets.

Both covers are designed to be breathable, complementing their respective cooling technologies. However, Endy's practical, machine-washable design gives it an edge in everyday convenience and hygiene.

Which Mattress is Best for Back and Stomach Sleepers?

Back sleeping and stomach sleeping are generally considered the healthiest positions for spinal alignment, but they require proper support to maintain the natural curve of the spine.

The Endy Mattress excels for back and stomach sleepers, thanks to its medium-firm (7/10) profile, which provides even support across the body. The transitional layer prevents excessive sinking in the heavier midsection, helping maintain proper spinal alignment. Pressure mapping tests reveal a more even weight distribution for back sleepers on the Endy compared to softer mattresses, such as the Emma.

The Emma Original's softer feel (5.1/10) can cause excessive sinkage for many back and stomach sleepers, particularly those weighing over 170 pounds. While its zoned support layer attempts to provide extra support in the lumbar region, the overall softness may allow the hips to sink too deeply for optimal alignment.

For most stomach sleepers, especially those of average to heavier weight, the Endy provides better support and alignment. However, lightweight sleepers (under 130 pounds) might find Emma's softer profile adequately supportive while providing more comfort.

Third-Party Engineer Testing Results

Both mattresses have undergone rigorous third-party engineer testing to verify their performance claims, providing objective data for comparison.

Emma's testing reveals:

  • Superior pressure relief for side sleepers (18% better than industry average)
  • Good but not exceptional temperature regulation (surface temps around 21.9°C)
  • Memory foam recovery time of 3.7 seconds (somewhat slower response)
  • Motion isolation rating of 9.2/10
  • Edge support rating of 6.8/10

Endy's third-party engineer testing shows:

  • Better support for back sleepers (22% better pressure distribution)
  • Excellent cooling performance (surface temps around 15.4°C)
  • Foam recovery time of 2.1 seconds (faster response)
  • Motion isolation rating of 8.9/10
  • Edge support rating of 8.5/10

These objective measurements help confirm the subjective experiences reported by users and highlight the different strengths of each mattress.

What are Its Pros and Cons?

Emma Mattress

Pros:

  • Excellent pressure relief for side sleepers
  • Longer sleep trial (365 nights)
  • Effective motion isolation
  • Zoned support for targeted pressure relief
  • Cooler than many memory foam mattresses

Cons:

  • Softer than what many Canadians prefer
  • Less edge support than competitors
  • Questions about manufacturing location transparency
  • Some durability concerns with long-term use
  • Customer service responsiveness issues reported

Endy Mattress

Pros:

  • Made in Canada
  • Superior edge support
  • Better cooling performance
  • Medium-firm feel suits most sleeping positions
  • Longer warranty (15 years when registered)
  • Responsive foam prevents feeling "stuck"
  • Excellent motion isolation

Cons:

  • Shorter sleep trial (100 nights)
  • May feel too firm for some side sleepers
  • Less contouring than memory foam beds
  • Limited international availability
  • Some off-gassing reported initially

Which Mattress is Right for You?

Choosing between Emma and Endy ultimately depends on your specific sleep preferences, body type, and priorities. Here's a straightforward breakdown to help guide your decision:

Choose the Emma Original if you:

  • Are primarily a side sleeper
  • Prefer a softer, more contouring feel
  • Want a longer trial period to evaluate the mattress
  • Like the feeling of sinking into your mattress
  • Are lighter weight (under 170 pounds)
  • Value targeted pressure relief for joint pain

Choose the Endy Mattress if you:

  • Are a back or stomach sleeper
  • Prefer a medium-firm feel with less sinkage
  • Value edge-to-edge support
  • Want a cooler sleeping experience
  • Appreciate supporting Canadian manufacturing
  • Are average to heavier weight (over 170 pounds)
  • Share the bed with a partner

Remember that personal comfort is subjective, and what works for one person may not work for another. Both companies offer sleep trials that allow you to test the mattress in your home, making the decision less risky.

Compatibility with Bed Frames and Foundations

Both Emma and Endy mattresses are designed to work with most standard bed frames, but there are some considerations for optimal performance and warranty compliance.

The Emma Original works well with:

  • Solid platform bases
  • Slatted bases (slats no more than 7cm apart)
  • Adjustable bases
  • Box springs with a solid surface on top

The Endy Mattress is compatible with:

  • Solid platform frames
  • Slatted bases (slats no more than 3 inches apart)
  • Adjustable bases
  • Box foundations

Both companies recommend ensuring your foundation provides adequate support across the entire mattress to prevent sagging and maintain warranty coverage. Neither mattress requires a specific type of foundation, giving you flexibility in your bedroom setup.

Natural Alternatives: A Better Option for Many Canadians

While Emma and Endy represent popular mainstream options, many Canadians are discovering the benefits of natural and sustainable mattresses. As awareness grows about the environmental impact and potential health concerns of synthetic foams, natural alternatives have gained significant traction.

Here at Fawcett Mattress, we take a different approach, crafting natural mattresses on Vancouver Island using materials like 100% natural Talalay latex, organic cotton, and organic wool. Our Goldstream 9" Hybrid Latex Mattress offers a sustainable alternative to synthetic foam mattresses, providing superior support and breathability.

Natural latex offers distinct advantages over the polyurethane foams found in Emma and Endy:

  1. Superior durability - Natural latex typically lasts 12-15 years compared to 6-8 years for synthetic foams
  2. Better temperature regulation - Latex's open-cell structure naturally dissipates heat without chemical additives
  3. Healthier sleep environment - Natural materials don't off-gas chemicals that can affect indoor air quality
  4. Environmental sustainability - Renewable resources with lower carbon footprint than petroleum-based foams

Our Sombrio 7" Natural Latex Mattress provides a completely natural sleep surface with none of the chemicals or synthetic materials found in conventional mattresses. The result is a healthier, more comfortable, and longer-lasting sleep experience.

Also read:

FAQs

What are the negatives of the Emma mattress?

The Emma mattress has several potential drawbacks to consider. Its softer profile (5.1/10 firmness) may not provide adequate support for heavier individuals or those who prefer a firmer mattress. Edge support is relatively weak compared to that of competitors, reducing the usable sleep surface area. There have been reports of inconsistent customer service and some transparency concerns regarding manufacturing location. Additionally, long-term users report that their comfort layers compress earlier compared to industry averages, potentially affecting durability.

Is Endy the best mattress?

While Endy mattress is highly rated and popular in Canada, whether it's the "best" depends entirely on your specific needs. Endy excels in providing medium-firm support that works well for most sleeping positions, particularly back and stomach sleepers. Its Canadian manufacturing, reasonable price point, and good cooling features make it an excellent choice for many. However, those seeking a softer feel, deeper contouring, or natural materials may find other options more suitable. No single mattress is universally "best" for everyone.

Which mattress brand is the best in Canada?

The "best" mattress brand in Canada varies depending on individual preferences and priorities. Brands like Endy offer quality Canadian-made foam mattresses at competitive prices. For those seeking natural materials, Canadian companies like Fawcett provide excellent options with organic certifications. Many top brands offer sleep trials, allowing you to test the mattress in your home.

What is the life expectancy of an Endy mattress?

The Endy mattress has an expected lifespan of 7-10 years, provided it receives proper care and is rotated regularly. This estimate is based on the density of its foams (particularly the 1.8 lb/ft³ support core) and long-term user reports. Laboratory testing shows Endy foam retains 98% of its original density after simulated 10-year use, indicating good durability. The company backs its product with a 15-year warranty (upon registration), though this covers manufacturing defects rather than normal wear. As with all foam mattresses, heavier individuals may experience shorter lifespans due to increased compression over time.

In Summary

When comparing Emma and Endy mattresses, clear differences emerge in firmness, feel, cooling performance, and manufacturing. The Emma Original offers a softer, more contouring experience that works well for side sleepers and those who prefer deeper pressure relief. The Endy offers a more supportive, medium-firm feel that appeals to back and stomach sleepers, while providing better edge support and cooling properties.

While both are quality foam mattresses, Endy's Canadian manufacturing, slightly lower price point, and superior durability metrics may give it an edge for many shoppers. However, those seeking that classic memory foam feel or requiring a softer surface might prefer the Emma.

For Canadians concerned about sustainability and natural materials, alternatives like our expert-crafted Fawcett mattresses offer the benefits of natural latex, organic cotton, and wool, providing exceptional comfort without the synthetic materials found in conventional foam mattresses.

Your perfect mattress ultimately depends on your unique sleep needs, preferences, and values. Whether you choose Emma, Endy, or a natural alternative, investing in quality sleep is one of the most important decisions you can make for your overall health and wellbeing.

Citations:
[1] https://www.mattressreviews.ca/reviews/emma-mattress/emma-original-mattress-review/
[2] https://www.endy.com/products/endy-mattress
[3] https://naplab.com/mattress-reviews/endy-review/
[4] https://www.mattress-reviews.com/mattress-reviews/emma-mattress-review/
[5] https://www.sleepadvisor.org/emma-mattress-review/

 

Duane Franklin Headshot

The Author: Duane Franklin

Co-Founder

A mattress maker since the age of 18, Duane honed his skills under the guidance of a master craftsman and gradually earned a reputation as Victoria's premier mattress maker. Through his experience and direct engagement with customers, he arrived at a valuable understanding of the perfect materials and methods for mattress making. Soon after, he met Ross and Fawcett Mattress was born.