Mattress Industry Statistics Canada: Complete Data Guide for 2026

Whether you're a mattress retailer tracking market trends, a consumer curious about what Canadians spend on sleep, or a manufacturer planning your next move, the data tells the story.

The Canadian mattress market has grown into a multi-billion-dollar industry, shaped by shifting consumer preferences, the rise of online shopping, and a growing awareness that quality sleep matters. Here's what the statistics and report data reveal about this evolving sector.

Key Takeaways

• The Canadian mattress market is valued at approximately $1.68 billion USD, with revenue projected to reach $2.56 billion by 2030—a 7.3% annual growth rate.
• Sleep deprivation costs Canada's economy $21.4 billion USD annually, representing 1.35% of the country's GDP.
• 77% of Canadian adults meet recommended sleep guidelines (7-9 hours), though 48% still report trouble sleeping.
• Canada disposes of an estimated 1.5–2 million mattresses annually, with each taking decades to fully decompose in landfills.
• Online mattress sales now account for over 42% of purchases globally, with Canadians aged 18-35 most likely to buy online (71%).
• Natural latex mattresses last 15-20 years, about twice as long as memory foam or standard innerspring mattresses.

What Are the Mattress Industry Statistics in Canada?

Canada's mattress industry has evolved from a handful of traditional mattress manufacturers into a dynamic marketplace featuring everything from bed-in-a-box companies to handcrafted specialists.

According to Statistics Canada's 2020 Canadian Community Health Survey, 77% of Canadian adults aged 18-64 meet recommended sleep duration guidelines of 7-9 hours per night. The average Canadian adult sleeps approximately 7.9 hours, slightly more than a decade ago. Yet despite adequate duration, quality remains a concern: 61% report good or excellent sleep quality, leaving nearly 40% struggling with their rest.

Here's a snapshot of where the market stands:

The broader "mattress and sleep economy"—which includes bedding accessories, pillows, and sleep-related products—reaches approximately $2.5 billion USD when all categories are combined.

Ontario and Quebec dominate mattress manufacturing in Canada, with 42 and 44 companies, respectively. British Columbia, Alberta, and the Prairie provinces account for the remaining production across the country.

What Is the Canadian Mattress Market Size and Growth?

The Canadian mattress market generated $1.68 billion USD in revenue, according to industry report data. Projections suggest the market will climb to $2.56 billion by 2030, reflecting a CAGR of 4.73% to 7.3%, depending on how the data is measured.

For context, Canada represents approximately 3.6% of the global market, which is roughly $1.97 billion. The United States, by comparison, generates over $12 billion in annual mattress sales revenue—about seven times Canada's output. Europe is another major segment, with Germany accounting for a substantial market share. China continues to expand as the world's largest mattress market by volume.

Manufacturing Sector Performance

Canadian mattress manufacturing specifically has seen some volatility. According to IBISWorld's industry report, the manufacturing sector reached $891.1 million in average revenue for 2025, though revenue declined at a compound annual growth rate of 1.7% between 2020 and 2025.

Several factors contributed to this decline:

• High interest rates are reducing home purchases
• Unstable residential construction is affecting furniture and mattress sales
• Competition from imported mattresses
• Consumer price sensitivity during inflationary periods

However, forecasts suggest recovery ahead. Falling interest rates, stabilizing housing markets, and growing consumer investment in sleep health are expected to drive manufacturing growth over the next five years. Industry analysts project the sector will expand as more Canadians invest in quality mattresses.

What's Driving Growth in the Mattress Industry?

Several factors are reshaping how Canadians buy mattresses:

1. Growing Sleep Health Awareness

Canadians are increasingly treating sleep as a health priority rather than a luxury. Research linking sleep quality to productivity, mental health, and chronic disease prevention has shifted consumer preferences.

Consider this: insufficient sleep costs Canadian adults an estimated $502 million annually in direct healthcare costs and productivity losses—with depression ($219 million) and type 2 diabetes ($92 million) representing the two largest cost categories.

The broader economic toll is staggering. A landmark RAND report found that sleep deprivation costs Canada approximately $21.4 billion USD per year—equivalent to 1.35% of the country's gross domestic product. Canada loses roughly 80,000 working days annually to sleep-related absenteeism and reduced productivity.

Meanwhile, approximately 48% of Canadian adults report trouble sleeping, according to recent survey data. One in six Canadians has insomnia. Women are disproportionately affected, with 23.1% reporting nighttime insomnia symptoms compared to 14.8% of men.

These statistics translate directly into mattress purchasing behaviour. When consumers understand that their sleep surface impacts everything from job performance to chronic disease risk, investment in quality mattresses becomes a health decision—not just a furniture purchase.

This awareness drives consumer focus on better sleep surfaces.

2. Housing Market Activity

Mattress demand correlates strongly with residential activity. When Canadians move, renovate, or purchase new homes, mattress sales follow.

The Central Canada region (Ontario and Quebec) accounts for over 75% of mattress and accessory sales, driven by high population density and the concentration of specialty retailers and furniture stores.

3. Rise of Direct-to-Consumer Brands

The bed-in-a-box revolution transformed how Canadians shop for mattresses. Online mattress sales have surged by 30% annually in recent years, driven by e-commerce platforms that offer convenience, competitive pricing, and extended trial periods.

Major Canadian direct-to-consumer brands and online mattress companies include Endy, Douglas, Silk & Snow, Polysleep, and Logan & Cove—many of which offer 100- to 365-night sleep trials. Tempur Sealy, one of the largest mattress companies globally, has also expanded its online shopping presence in Canada alongside its traditional retail partnerships.

4. Demand for Sustainable Products

Consumer preferences for eco-friendly and organic mattresses are surging. Industry experts point to growing consumer awareness and evolving sustainability preferences as key drivers behind the rising demand for eco-friendly and organic mattresses in Canada.

Emerging data suggests sustainable mattresses now influence approximately 22% of consumer purchase decisions globally—a trend reflected in Canada's growing interest in natural latex mattresses, organic cotton, and chemical-free sleep surfaces.

How Often Do Canadians Replace Their Mattresses?

The Better Sleep Council recommends replacing your mattress every 7-10 years, depending on material quality and condition. But how does this compare to actual consumer behaviour?

Expected vs. Actual Replacement Cycles

According to industry survey data:

• Consumers expect a quality mattress to last an average of 9.6 years
• 49% of consumers replace their mattress within 7 years—sooner than expected
• Only 83% of consumers report being satisfied with their current mattress

In many cases, the gap between what’s expected and what’s delivered is driven by material quality. Lower-priced mattresses using cheaper foam or thinner coil gauges don't maintain their support characteristics as long as premium alternatives.

Generational Differences Across Age Groups

Age plays a significant role in replacement timing across different age groups:

Younger Canadians across these age groups tend to replace mattresses more frequently—possibly due to lifestyle changes, smaller budgets leading to lower-quality initial purchases, or greater awareness of sleep health research.

Lifespan by Material Type

Not all mattresses age at the same rate. For example:

Natural latex stands out for its durability. The material's resilient structure maintains firmness and support year after year, which is why many Canadian mattress manufacturers producing handcrafted latex mattresses emphasize longevity as a key value proposition.

What Types of Mattresses Are Most People Buying?

Innerspring mattresses remain the dominant category in Canada, though their market share is gradually shifting toward foam and hybrid alternatives.

Market Share by Material Type

Innerspring mattresses maintain their lead primarily due to durability, affordability, and consumer familiarity. The majority of Canadians grew up sleeping on coil-based mattresses and trust the traditional feel.

However, memory foam and hybrid designs are capturing younger consumers—particularly through online channels where bed-in-a-box brands and online mattress companies have built strong followings.

Understanding Material Differences

Each material category offers distinct features and advantages. Understanding what goes into your mattress helps you make an informed decision:

• Innerspring mattresses feature steel coil spring systems that provide bounce, airflow, and firm support. Modern versions use individually wrapped pocket coils that reduce motion transfer. They remain the most affordable option but typically require replacement sooner than premium alternatives. Box springs are often sold alongside innerspring mattresses as a foundation option.
• Memory foam mattresses mould to your body, providing targeted pressure relief for side sleepers and individuals with joint pain. However, foam can trap heat and may develop body impressions over time—particularly lower-density foam (under 2.5 lb per cubic foot).
• Hybrid mattresses combine coil spring systems with foam or latex comfort layers, aiming to deliver the best of both worlds. Quality varies significantly based on component materials.
• Latex mattresses—particularly those using natural Talalay latex—offer responsive support, temperature neutrality, and exceptional longevity. Natural latex is hypoallergenic, resistant to dust mites, and maintains its structure for 15-20 years with proper care.

The Premium and Organic Segment

Interest in natural and organic mattresses is accelerating within this segment. Consumers concerned about off-gassing, chemical flame retardants, and environmental impact are seeking alternatives made with:

• Natural Talalay or Dunlop latex
• GOTS-certified organic cotton
• Natural wool (often used as a flame-retardant alternative)
• Sustainable wood frames and coil systems

This segment commands higher price points but attracts buyers focused on health, sustainability, and long-term value.

How Much Do People Spend on Mattresses?

Mattress spending varies widely based on material, size, and distribution channel. Here's what the data reveals about average spending patterns.

Average Spending

Interestingly, consumers typically spend less than expected—the average actual ticket ($1,021) falls below anticipated spending ($1,192).

Spending by Age Groups

Older consumers tend to spend more on a new mattress:

• Boomers and Silent Generation: Average willing to pay $1,405
• Gen X: Mid-range spending patterns
• Millennials and Gen Z: More price-conscious, often starting with budget options

This may explain why younger consumers replace mattresses more frequently—a lower initial investment often means a shorter lifespan for their new mattress.

What Drives Mattress Buying Decisions?

According to consumer survey data, Canadians prioritize these factors when mattress shopping:

Top Purchase Drivers

1. Durability and quality – Canadians want mattresses that maintain support over time
2. Comfort and feel – Personal preference for firmness level
3. Price and value – Budget remains a significant factor
4. Health benefits – Back support, pressure relief, and pain reduction
5. Trial periods and warranty coverage – Risk reduction through return policies
6. Materials and certifications – Growing interest in natural and certified products

A significant number of Canadian consumers indicated they would pay higher prices for products with strong durability, pointing to an emphasis on quality and value over price alone.

How Has Online Mattress Shopping Changed the Canadian Market?

The rise of direct-to-consumer mattress brands has fundamentally altered Canada's retail landscape. Online shopping for mattresses has transformed how consumers research, compare, and purchase in recent years.

Key Statistics

• Online mattress sales now represent over 42% of total purchases globally
• 71% of consumers aged 18-35 prefer online shopping for mattresses
• Canadian bed-in-a-box brands offer sleep trials ranging from 100 to 365 nights
• Average warranty periods have extended to 10-15 years as a competitive differentiation

The Bed-in-a-Box Model

The mattress-in-a-box concept—where foam, latex, or hybrid mattresses are compressed, rolled, and shipped directly to consumers—removed traditional friction points:

• No awkward showroom experiences in a furniture store
• Free delivery to the doorstep
• Extended trial periods allowing home testing
• Easy returns if unsatisfied

Major Canadian players and online mattress companies include Endy (now owned by Sleep Country), Douglas, Silk & Snow, Polysleep, Octave, and Logan & Cove. American brands like Purple, Casper, and Helix have also expanded into the Canadian market. Tempur Sealy continues to expand its e-commerce presence alongside traditional retail channel sales.

Showroom vs. Online Shopping

Despite online growth, specialty furniture stores and retailers remain important. In 2019, Canadian mattress and accessories sales through specialty store retailers reached approximately $1.36 billion.

Many consumers prefer testing mattresses in person before purchasing, which is why hybrid commerce models (online ordering with showroom availability) are gaining traction. Some mattress manufacturers maintain physical showrooms where customers can try mattresses before ordering online.

Where Are the Biggest Opportunities in the Mattress Industry?

Several market segments represent growth potential for Canadian mattress companies:

1. Sustainable and Organic Products

With 22% of global consumers now considering sustainability in their purchase decisions, brands offering certified organic materials, transparent sourcing, and longer-lasting products have a competitive advantage in this segment.

2. Customization

The one-size-fits-all approach is fading. Consumers increasingly seek mattresses tailored to their specific needs—whether that's adjustable firmness, split configurations for couples, or custom sizes for RVs, boats, and unique bed frames.

3. Health-Focused Positioning

As sleep science advances, mattresses positioned around specific health benefits—back pain relief, temperature regulation, partner motion isolation—can command premium prices. Businesses focusing on wellness features report higher average revenue per sale.

4. Extended Lifespan Value Proposition

Given that a natural latex mattress lasting 15-20 years costs less per year than a foam mattress replaced every 5-7 years, companies that emphasize total cost of ownership rather than sticker price have room to grow.

What Are the Emerging Trends in Canada's Mattress Industry?

1. Sleep Technology Integration

Smart mattresses featuring sleep tracking, temperature control, and adjustable firmness are entering the mainstream market segment. While currently a small segment, these products appeal to health-focused consumers willing to invest in sleep optimization.

Features include built-in sensors that monitor heart rate and breathing, heating and cooling systems that adjust throughout the night, and smartphone apps that analyze sleep patterns. Price points for smart mattresses typically start around $2,000 and can reach $5,000 or more for premium models.

2. Mattress Recycling Infrastructure

Canada disposes of an estimated 1.5–2 million mattresses annually, each requiring many years to fully decompose. Recycling programs are expanding across the country, with facilities in British Columbia, Alberta, Manitoba, and Ontario now capable of diverting a large portion of mattress materials from landfills.

Recycled components find second lives in various applications:

• Metal spring components become scrap metal for manufacturing
• Foam padding transforms into carpet underlay or pet bed products
• Fabric and fibres serve industrial applications
• Wood frames become mulch or alternative fuel

Provinces like Prince Edward Island have implemented free mattress recycling programs, keeping over 35,000 mattresses out of landfills since 2016.

Ontario has moved toward extended producer responsibility legislation, which would require mattress manufacturers to fund end-of-life recycling—potentially adding small fees to retail prices. Report data suggests this could cost manufacturers between $10 and $ 20 per unit sold.

3. Inflation and Value Sensitivity

High interest rates and inflation have made Canadian consumers more price-conscious. Brand companies offering transparent pricing, direct-to-consumer savings, and clear value propositions are gaining ground against traditional retail markup models.

Industry reports note that retail mattress markups historically ranged from 100% to 300% over manufacturing costs. Direct-to-consumer brands have compressed these margins, creating competition that forces traditional retailers to focus on service, selection, and in-store experience.

4. Local Manufacturing Appeal

"Made in Canada" messaging resonates with consumers who prioritize local craftsmanship, faster shipping, accessible customer service, and reduced transportation-related environmental impact.

Vancouver Island-based manufacturers, Ontario factories, and Quebec producers emphasize Canadian materials and labour. For consumers concerned about supply chain transparency, local mattress manufacturing offers peace of mind about material sourcing and production standards nationwide.

5. Customization and Personalization

The one-size-fits-all mattress is losing ground to customizable options. Consumer preferences increasingly favour:

• Split firmness configurations allow couples with different preferences to share a bed
• Adjustable comfort layers that can be swapped as needs change
• Custom sizes for RVs, boats, antique bed frames, and non-standard dimensions
• Personalized consultation to match firmness with body type and sleeping position

Mattress manufacturers offering post-purchase consultation and customization—such as configuring different firmness levels on each side of a king mattress—are differentiating themselves from mass-market competition.

FAQs

Are Mattresses Hard to Sell?

Yes and no.

The mattress industry faces unique challenges:

• Infrequent purchase cycles – Most consumers buy only 5-10 mattresses in a lifetime
• High competition – Over 120 brand companies compete for Canadian consumer attention
• Margin pressure – Direct-to-consumer brands have squeezed traditional retail margins
• Education requirements – Consumers often don't understand material differences

However, several factors make mattresses easier to sell than other furniture:

• Universal need – Everyone needs sleeping surfaces
• Growing health awareness – Consumers increasingly invest in sleep quality
• Emotional purchase – Comfort and wellbeing drive buying decisions
• Extended trial periods and warranty coverage – Reduce purchase friction

Are Canadians Buying More Organic or Natural Mattresses?

Yes—and the trend is accelerating across Canada.

Industry analysts report Canada's mattress market is experiencing surging demand for eco-friendly and organic options driven by consumer awareness of sustainable products and evolving consumer preferences.

Key factors driving organic mattress interest include:

• Concerns about off-gassing from synthetic foam mattresses
• Desire to avoid chemical flame retardants
• Environmental consciousness about the landfill impact
• Health sensitivities and allergies
• Preference for longer-lasting natural materials

The premium segment—including GOTS-certified organic cotton, natural Talalay latex, and chemical-free wool—represents a growing share of consumer spending despite higher price points.

What Percentage of Canadians Sleep on Old Mattresses?

Precise statistics on mattress age are limited, but available data suggest:

• 49% of consumers replace mattresses within 7 years—meaning roughly half of Canadians may be sleeping on mattresses older than recommended
• Boomers wait an average of 11.7 years between purchases—well beyond the recommended 7-10 year replacement cycle.
• Many consumers delay purchasing a new mattress due to cost concerns, overwhelming selection, or unawareness of declining sleep quality.

Studies link older mattresses to:

• Increased dust mites, allergens, and bacteria accumulation
• Sagging and reduced spinal support
• Morning stiffness and back pain
• Disrupted sleeping from reduced comfort

For those looking to extend mattress life without full replacement, a natural latex topper can add years of comfort to an aging but structurally sound mattress. Pairing any mattress with a quality mattress protector also helps prevent the allergen and moisture buildup that accelerates wear.

In Summary

Canada's mattress industry is a multi-billion-dollar market shaped by evolving consumer preferences. Sleep health awareness, sustainability concerns, and the direct-to-consumer revolution have transformed how Canadians shop for—and think about—their mattresses.

The data reveals clear trends: consumers want products that last, materials they can trust, and value that extends beyond the initial price tag. Whether you're a first-time buyer comparing options, a mattress manufacturer tracking market shifts, or simply researching before purchasing your next new mattress, understanding these statistics helps frame the decision.

Quality sleep isn't a luxury—it's foundational to health, productivity, and daily wellbeing. The statistics make that case clearly: Canadians who invest in proper sleep surfaces report better rest, fewer aches, and improved daily performance.

For those prioritizing natural materials, handcrafted quality, and Canadian manufacturing, exploring options like Fawcett's mattress collection provides a starting point—or connect with our team to discuss what matters most for your sleep.

Citations:
[1] https://pubmed.ncbi.nlm.nih.gov/35400617/
[2] https://www150.statcan.gc.ca/n1/pub/82-003-x/2022003/article/00001-eng.htm
[3] https://www.kenresearch.com/canada-mattress-sleep-economy-market
[4] https://madeinca.ca/mattress-industry-statistics-canada/
[5] https://www.grandviewresearch.com/horizon/outlook/mattress-market/canada